Nokia owner picks Essence and Mindshare for global media | How The Economist ramped up subscriptions by bringing gross stories to life

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Campaign: Media May 31, 2017

Media news and analysis, powered by Media Week Nokia owner picks Essence and Mindshare for global media Omar Oakes HMD Global, the owner of Nokia, has hired Essence and Mindshare to its £80m global media account. How The Economist ramped up subscriptions by bringing gross stories to life Staff The Economist and marketing agency Sense developed a new positioning for the news brand that changed perceptions and garnered strong results. David Emin solves your media dilemmas David Emin Media Week's resident agony uncle is back to deal with your dilemmas, including when to ditch the beard, and advice for a hot-desk newbie. London Live rapped for 30-minute, programme-style ads... with their own ad breaks Simon Gwynn A pair of extended-length advertising programmes shown on local station London Live have been banned after the ads watchdog decided they were too difficult to distinguish from editorial content. Snap Inc partners with Integral Ad Science over brand safety Faaez Samadi Integral Ad Science today announced a partnership with Snap Inc to ensure transparency and brand safety on its platforms, including Snapchat. Marketers set to accelerate spend on experiential Simon Gwynn More than half of chief marketers will spend at least a fifth of their budget on experiential in the near future, a new study shows - compared to less than a third who do so now. Don't reinvent the wheel with programmatic Daniel Shaw The co-founder of Encore Digital Media outlines the steps every brand can take to ensure transparency today. WPP invests in digital content company for Asian millennials 88rising Emily Tan WPP has made a strategic investment in 88 rising, a US-based digital content producer that targets Asian millennials across the globe. Wouldn't it be great if digital ads had a kitemark? Well they do... Keith Moor Don't buy online ads through partners who aren't independently tested, warns Santander's chief marketing officer. Plusnet radio ads banned for saying terms and conditions too quickly Simon Gwynn Two radio ads by Plusnet have been banned after terms and conditions were read out too quickly to be understood. Publicis Media unveils 'transformation' board Faaez Samadi The 'next generation' board will work with the agency's global executive on future opportunities. My Media Week: Jason Miller, LinkedIn Hayley Hayes Jason Miller, group manager, global content and social media marketing at LinkedIn Marketing Solutions is in San Francisco for the company offsite, and reveals how Nirvana changed his career path. Movers and shakers: Partners Andrew Aldridge, Dune, Guardian, Unruly, and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Quality v ROI: the social media marketer's greatest challenge Campaign Insight and Socialbakers Join us @ 11am on 28 June as we dig deeper into the importance of content quality, the relationship between quality and ROI, and how brands can reach, resonate and return Promoted The truth about doctors McCann Health UK doctors express the highest level of frustration with today's professional conditions, but are most optimistic about the potential of technology to improve patient care Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Business Development Manager - Media £45,000 + com + bens OTE up to £54,000 b3-media, London (Central), London (Greater) FMCG -Industry Sales Director - Pioneers in Video Advertising £75000 - £85000 per annum + commission & benefits Ultimate Asset, London Business Development Manager - £75K £75K basic+commission Morgan Rutherford Associates, London (Central), London (Greater) Head of Data & Analytics - Media Agency - £80K £70000 - £80000 per annum + Agency Benefits Ultimate Asset, London New Business Director £50000 - £70000 per annum + commission Ultimate Asset, London Global Digital Director - Strategy & Leadership - Media Agency £88781.28 - £104923.33 per annum + Bonus & Benefits Ultimate Asset, Manhattan, New York Account Manager / Senior Account Manager £competitive, based on experience Four Communications, London Social Engagement Manager (Paid Social) Competitive + Bonus + Benefits Havas Group, London (Central), London (Greater) Strategy Director Competitive + Bonus + Benefits Havas Group, London (Central), Social Publicist - Influencer engagement Competitive + Bonus + Benefits Havas Group, London (Greater)

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