Facebook hires political strategists | Amazon launches live music business | New Captain Morgan ad

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Campaign Breakfast Briefing May 09, 2017

Facebook hires political strategists to help parties reach voters Omar Oakes Facebook has hired former Conservative and Labour political strategists as the parties aim to increase online adspend in the run-up to next month's general election. Amazon launches live music business Omar Oakes Amazon's business reach is set to get even wider as it moves into the live music business by offering Prime Live Events. Make mine a double Captain Morgan with a dash of Rio: trio of captains star in ad for rum brand Simon Gwynn Diageo has hired a motley crew of captains - sporting, naval and otherwise - to star in the latest ad for Captain Morgan rum. Twitter partners with Dunnhumby to woo FMCG brands Omar Oakes Twitter is attempting to boost its transparency with advertisers by partnering with data giant Dunnhumby, to help FMCG brands quantify how spend on its social media platform impacts sales. ITV's gory John Hurt obit breached broadcast rules Omar Oakes ITV News breached Ofcom's broadcasting rules after showing gory movie footage of the movie Alien during an obituary for the actor John Hurt that aired on a Saturday morning. Oreo invites consumers to dream up newest flavor Kathryn Luttner The #MyOreoCreation Contest asks fans to submit their taste creations via social media for the chance to see their cookie hit shelves nationwide. Accenture buys The Monkeys Faaez Samadi Acquisition of the Australian agency yet another signal that consultancies are bolstering their creative credentials. Promoted A duty to lead Graham Warsop, the Jupiter Drawing Room (South Africa) Independent agencies have a very special gene in their DNA that requires them to lead, not follow Promoted Creativity with purpose Eka Ruola, hasan & partners Group Building campaigns around a big idea that has no business or audience purpose is unlikely to lead to the result clients expect Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Publisher £65K - £70K Pro Rata Socket Creative, London (Central), Senior Planner £45 – 65k + bens Direct Recruitment, London (Central), London (Greater) Qualitative Associate Director/Director - Global level - Full research agency £40000.00 - £45000.00 per annum Elizabeth Norman International, London, City of London / London Brand Manager £50-60K Direct Recruitment, London (Central), London (Greater) Agency Account Manager - Healthcare/Pharmaceutical £30000 - £35000 per annum Regan & Dean Recruitment Limited, London, City of London Head of Enterprise Sales - European Markets - Salary £70k + 50% £70000 per annum + Bonus Ultimate Asset, London DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Supporter Journey Planning Manager £45,000 per annum. Anthony Nolan, London (North), London (Greater) Marketing Manager £40,000 + 11% bonus and excellent company benefits/perks Center Parcs, Ireland

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