| | | | | | Twitter partners with Dunnhumby to woo FMCG brands Omar Oakes Twitter is attempting to boost its transparency with advertisers by partnering with data giant Dunnhumby, to help FMCG brands quantify how spend on its social media platform impacts sales. | | | | | | | Accenture buys The Monkeys Faaez Samadi Acquisition of the Australian agency yet another signal that consultancies are bolstering their creative credentials. | | | A duty to lead Graham Warsop, the Jupiter Drawing Room (South Africa) Independent agencies have a very special gene in their DNA that requires them to lead, not follow | | | Creativity with purpose Eka Ruola, hasan & partners Group Building campaigns around a big idea that has no business or audience purpose is unlikely to lead to the result clients expect | | |
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