Martin Freeman fronts Vodafone campaign | Why BuzzFeed is licking its lips over Tasty

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Campaign 18:05 May 26, 2017

The five things you need to know today Most read Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy Sonoo Singh The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year. Tech Why BuzzFeed is licking its lips over Tasty Simon Gwynn BuzzFeed's food platform Tasty has evolved from a purveyor of somewhat gimmicky food porn to a platform exploring every angle of food culture - and it has built an audience that brands are starting to notice. Advertising Walkers Crisps social ad backfires as Lineker snapped with Fred West and Rolf Harris Sam Burne James A social campaign by Walkers Crisps asking fans to submit selfies which are then inserted into a video with ambassador Gary Lineker has gone awry, with several Twitter users sending in photos of notorious criminals. Marketing Brands don't have to be worthy to educate their consumers Sumen Rannie SodaStream's commercial director explains why the brand has used shock tactics to spread its message of ditching plastic bottles. Media Publicis Groupe combines creative, media and PR teams for P&G Emily Tan Publicis Groupe has formed a combined team of people from Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, Publicis Media, and MSL following its win of the consolidated Procter & Gamble UK media account. Also in the news Wins this week: P&G, King, Which? Campaign's weekly round-up of account moves across advertising and media. Tesco's F&F to take over 15 ITV ad breaks with Davina McCall exercise films F&F, Tesco's clothing range, is taking over ITV daytime ad-breaks next week with exercise videos fronted by new brand spokeswoman Davina McCall. Five future tech trends from Decoded Fashion London Summit 2017 Five key takeaway trends about the future of fashion, retail and technology, from the Decoded Fashion London Summit 2017. Promoted A lasting legacy in a changing landscape Sam Finlay, Time Inc. UK While heritage is clearly something to be proud of, businesses must evolve if they want to inspire people. Promoted Context creates cultural moments Karen Stacey, Digital Cinema Media Cinema is a medium like no other: it offers immersion in another world and is a trusted environment where ads are embraced by viewers Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Business Development Manager - £75K £75K basic+commission Morgan Rutherford Associates, London (Central), London (Greater) Strategy Director £80-85K Direct Recruitment, London (Central), London (Greater) Business Director - Creative Advertising Agency £70k - £75k Spectrum 360 Recruitment, London, Central, Soho Copywriter/ Digital Content - Financial Services £36000 - £39000 per annum + great benefits Regan & Dean Recruitment Limited, London Marketing Manager - Creative Solutions to 50k to £50.000 plus benefits The Space Business, London (Central), London (Greater) Marketing Manager for 72Point and OnePoll Competitive 72 Point Ltd, London FASHION MARKETING MANAGER (CONTRACT) Competitive Package + Benefits Mission, London (Central), London (Greater) Account Director Competitive salary + benefits Big Dog, London (Central), London (Greater) Agency Sales Account Manager Competitive salary package with ability to earn 60% of salary in bonus Primesight, W1T 2BU, London Business Director - Client Planning Competitive Package + Benefits MediaCom, Leeds, West Yorkshire

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