Uefa aims to give women's football the Beyoncé factor in pan-European campaign | What's the role for social automation after #WalkersWave and #Instafraud? | Plusnet radio ads banned for saying terms and conditions too quickly

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Campaign: Brands May 31, 2017

Brand news and analysis, powered by Marketing Uefa aims to give women's football the Beyoncé factor in pan-European campaign Simon Gwynn Europe's governing football body is today kicking off its first pan-European campaign for women's football, #WePlayStrong, in a bid to make the beautiful game the number one sport for women across all 55 of its member nations - from Iceland to Kazakhstan. What's the role for social automation after #WalkersWave and #Instafraud? Hannah Demsey The use of automated content and engagement is on the increase but recent events have given the practice a bad rap. Jellyfish social media director Hannah Dempsey assesses the issue from the perspectives of agencies, consumers, bloggers and brands. Plusnet radio ads banned for saying terms and conditions too quickly Simon Gwynn Two radio ads by Plusnet have been banned after terms and conditions were read out too quickly to be understood. How The Economist ramped up subscriptions by bringing gross stories to life Staff The Economist and marketing agency Sense developed a new positioning for the news brand that changed perceptions and garnered strong results. Marketers set to accelerate spend on experiential Simon Gwynn More than half of chief marketers will spend at least a fifth of their budget on experiential in the near future, a new study shows - compared to less than a third who do so now. Why in the future all advertising will be experienced Michael Brown Emerging tech is causing advertising to become increasingly multi-sensory and fully immersive as it moves off screen, writes the MD of MKTG A year before GDPR and most marketers still fail the consent test Emily Tan Nearly three-quarters (72%) of marketers surveyed either cannot answer or incorrectly list the conditions of meeting GDPR requirements for "opt-in" consent. Wouldn't it be great if digital ads had a kitemark? Well they do... Keith Moor Don't buy online ads through partners who aren't independently tested, warns Santander's chief marketing officer. Do what you love: key industry issues from Wacl Gather Kate Waters & Lisa Thomas Be braver, work hard and be yourself were three pieces of advice given by Wacl Gather speakers, say the event's co-chairs. R/GA leads shortlist for Campaign Creative Tech Awards Emily Tan R/GA leads the Campaign Creative Tech Awards shortlist with a total of five entries. Promoted Case study: how content creators can reach new audiences... Georganna Simpson FS magazine wanted to find new audiences to grow their online presence. We put them in touch with the audience insights and ad analyst experts Quantcast. Here's how they increased website traffic... Promoted FutureVision: Designing the future of work Tara Moore, FutureVision Do you know the true importance of digital and the transformative effect it is having on your business? Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Marketing Manager £24,000 a year The Recruitment Events Co., Canterbury, Kent Senior Marketing Manager Salary £41,587-£45,746 Department for Transport, London (Central), London (Greater) Senior Account Manager or Account Director £35k - £50k, plus benefits and excellent development & training MODA consult, London (East), London (Greater) Head of PR and Amplification £50k - £70k, plus excellent benefits MODA consult, London (South), London (Greater) Account Director Around £50k + excellent benefits MODA consult, London (Central), London (Greater) Marketing Manager for 72Point and OnePoll Competitive 72 Point Ltd, London FASHION MARKETING MANAGER (CONTRACT) Competitive Package + Benefits Mission, London (Central), London (Greater) Account Director Competitive salary + benefits Big Dog, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Agency Sales Account Manager Competitive salary package with ability to earn 60% of salary in bonus Primesight, W1T 2BU, London

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