British Airways confirms WPP win | Barclays 'goes to war' on fraudsters | Adidas praises Nike

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Campaign Breakfast Briefing May 08, 2017

British Airways confirms WPP duties after account win Omar Oakes British Airways has confirmed that it has appointed a WPP team to handle creative, media, social media and paid search for the airline. British Airways returns to Ogilvy as part of WPP win Maisie McCabe British Airways is understood to have appointed a WPP team to handle its entire integrated creative, loyalty and media account. Barclays 'goes to war' on fraudsters and scam artists in £10m campaign Simon Gwynn Barclays is aiming to close the "digital safety gap" - the growing disconnect between our confidence in digital technology and our ability to use it safely - with its new multi-channel campaign. Even Adidas praises Nike for Breaking2 marathon Omar Oakes Nike has drawn plaudits from rival Adidas for its Breaking2 initiative despite the runners involved failing to break the two-hour marathon mark as hoped. Facebook press ads offer tips on how to spot fake news Omar Oakes Facebook has placed ads in national newspapers today that explain how to spot fake news as part of continuing efforts to address concerns about its role in the spread of false information. Audi built a moon rover for 'Alien: Covenant' that is actually going to the moon Kathryn Luttner Unlike KFC, the German automaker has a plan for launching its product into space. Promoted FutureVision: The future of work Lachlan Williams, R/GA London and Claire Beale, Campaign Businesses know that they need to put people at the centre of their communications and experiences. So why don't they do the same for their own people? Promoted The one medium you can create, captivate and control Edward Craig When it comes to impact and experience, cinema is an unmatched platform. Here's why... Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Finance Director £80,000.00 Morgan Rutherford Associates, London Brand Manager £50-60K Direct Recruitment, London (Central), London (Greater) Agency Account Manager - Healthcare/Pharmaceutical £30000 - £35000 per annum Regan & Dean Recruitment Limited, London, City of London Head of Enterprise Sales - European Markets - Salary £70k + 50% £70000 per annum + Bonus Ultimate Asset, London Planning Director £85 – 100k + bens Direct Recruitment, London (Central), London (Greater) Business Development Director, Emp Comms Circa £100k Corporate Communications Recruitment, East Sussex and London Marketing Manager £40,000 + 11% bonus and excellent company benefits/perks Center Parcs, Ireland Senior Web Developer £39,510 per annum (inclusive of a £9,000 per annum Market Rate Allowance) Tate, London (Greater) Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) Senior Account Manager 12 month FTC (Maternity leave) £29-32,000 per annum + benefits, pro rata Prophecy Unlimited, Bristol

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