Warner Music poaches C4's Allison and Bovill | Zenith unveils new global client-growth strategy

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Campaign: Media May 11, 2017

Media news and analysis, powered by Media Week Warner Music poaches Channel 4's Allison and Bovill Gideon Spanier Warner Music Group has poached John Allison and Chris Bovill from Channel 4 to head its content studio, The Firepit. The greatest hits of 'beautiful weirdos' Allison and Bovill Brittaney Kiefer Campaign rounds up some of the best work from John Allison and Chris Bovill, who are leaving Channel 4 to head up Warner Music Group's content studio, The Firepit. Zenith unveils new global client-growth strategy Gideon Spanier Zenith has launched a new "global approach", called ROI+, as it seeks to give more "upstream" strategic advice to brands while making "downstream" media buying more automated. Brand-safety concerns fail to harm tech giants' results Emily Tan Google and Facebook's forecast-smashing first-quarter ad revenues suggest the duopoly is only going to grow as they diversify, despite brand-safety fears from advertisers. Nothing fake about Facebook's political influence Gideon Spanier Facebook continues to have a more disruptive effect than anyone expected - not just on the media ecosystem but on political discourse. Nothing's gone wrong with CEO search, ITV tells shareholders Gideon Spanier The Grim Reaper stood outside ITV's annual meeting to greet shareholders, which seemed harsh even on a day when the broadcaster said it was facing a 9% drop in ad revenues in the first half of the year. Snapchat parent shares plunge after debut earnings Omar Oakes Snapchat owner Snap's shares took a dive after the company reported a $2.21bn (£1.71bn) net loss in its first earnings report as a public company. Suzuki adds Channel 4 partnership to existing deal with ITV Simon Gwynn Suzuki has teamed up with Channel 4 in a content campaign set to star comedian Katherine Ryan and Made in Chelsea star Mark Francis. Why short-termism is 'crack' for marketers and corrodes effectiveness Emily Tan A distinct shift away from longer-term brand marketing towards the more immediate results of activation marketing is damaging the industry, today's PPA Festival heard. Explosion in voice-activated technology is powering new golden era for audio Mark Barber Our relationship with content and brands is being transformed by voice-activated technology, Radiocentre's Mark Barber explains. Promoted Africa, but not as you know it Cobus van Zyl, Aggrey & Clifford Brands will quickly lose their way in Africa if they think they can treat it as a single market Promoted Creativity with purpose Eka Ruola, hasan & partners Group Building campaigns around a big idea that has no business or audience purpose is unlikely to lead to the result clients expect Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Finance Director £80,000.00 Morgan Rutherford Associates, London Head of Brand Solutions - Commercial Partnerships- Correction £50000 - £55000 per annum + commission Ultimate Asset, London Programmatic Strategy Lead - Premium Digital Publisher - £60k £60000 per annum + Bonus Ultimate Asset, London Media Sales Manager £45,000 + uncapped com OTE £80,000 b3-media, London Multimedia Producer £23,000 - £24,000 +benefits - depending on skills and experience Oxford University Press, Oxford Senior Digital Communications Manager £41,587 - £45,746 Department for Transport, London Digital Executive- Paid Search £competitive + bonus + benefits Havas Group, Greater Manchester Community Manager - Social up to £25000 dependent on experience Havas Group, London (Central), London (Greater) Project Manager/Coordinator £24-28000 per annum dependant on experience Whitewolf, Leigh On Sea, SS9 - 45 min direct train from London Fenchurch Street Social Media Executive £competitive + bonus + benefits Havas Group, London (Central), London (Greater)

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