McDonald's says sorry for exploiting childhood bereavement | How the Suzuki Saturdays campaign sold out cars

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Campaign 18:05 May 16, 2017

The five things you need to know today Most read McDonald's says sorry for exploiting childhood bereavement Emily Tan McDonald's has issued an apology for any "upset" caused by a recent TV ad that has been accused of exploiting childhood bereavement. Tech What if bots started developing their own social behaviours? Tracey Follows The long-term impact of robot culture and AI needs to be better investigated by the media and advertising industries. Advertising How the Suzuki Saturdays campaign sold out cars Rachel Courtney It took a leap of faith from both Suzuki and the producers of ITV's hit Saturday-night show to help the car brand break out of the middle-market doldrums, writes Rachel Courtney, head of partnerships at the7stars. Marketing Tesco partnership offers boost to 'free-from' brands Simon Gwynn Tesco has teamed up with tech platform Spoon Guru to incorporate its search and discovery function, aimed at people with special diets, into the supermarket's website. Media Is it ethical for media owners to target people by emotion? Maisie McCabe Facebook is under fire after a newspaper probe but, arguably, this tactic isn't new. Also in the news Monogamy stifles creativity Frustrated by that all-too-familiar back and forth with your long-term partner and craving stimulation? Try experimenting in groups, David Schneider says. Hackers hold Disney to ransom for Pirates of the Caribbean Hackers have reportedly stolen the latest instalment of Pirates of the Caribbean and have threatened to post it online unless Disney pays them in bitcoin. OMD UK leads shortlist for 2017 Outdoor Media Awards OMD UK is the most shortlisted media agency in the 2017 Outdoor Media Awards, run by Campaign and Clear Channel. Promoted The truth about doctors Staff UK doctors express the highest level of frustration with today's professional conditions, but are most optimistic about the potential of technology to improve patient care Promoted Six things we learned at Campaign Underground Stephen Graves Find out what happened when a small audience was invited to delve into consumers' subconscious by going underground for an evening of behavioural insights Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Agency Sales Account Manager Competitive salary package with ability to earn 60% of salary in bonus Primesight, W1T 2BU, London International Sales Manager - Media Up to £40,000 + uncapped com (OTE £55,000) /pension/healthcare b3-media, West Sussex Account Director Around £50k + excellent benefits MODA consult, London (Central), London (Greater) Account Director / Senior Account Director £55k - £65k + benefits MODA consult, London (Central), London (Greater) Account Manager (Data) £30 - £40K Direct Recruitment, London (Central), London (Greater) Account Director Competitive salary + benefits Big Dog, London (Central), London (Greater) Multimedia Producer £23,000 - £24,000 +benefits - depending on skills and experience Oxford University Press, Oxford Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) FASHION MARKETING MANAGER (CONTRACT) Competitive Package + Benefits Mission, London (Central), London (Greater) Account Manager - branding, design, marketing £28000 - £32000 per annum Gabriele, London

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