Channel 4 calls on young adults to 'pop voting cherry' | How R/GA made a VR tasting experience for Guinness

 

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Campaign: Agencies May 30, 2017

Channel 4 calls on young adults to 'pop your voting cherry' in innuendo-laden election ad Simon Gwynn Channel 4 has teamed up with The Thick Of It creator Armando Iannucci in a campaign to encourage young voters to turn out on 8 June. How Guinness and R/GA made a VR tasting experience for all five senses Brittaney Kiefer The creative team behind Guinness' VR beer tasting explains how they made the campaign launching across Tesco stores in the UK. 'Can't Be Arsed' political party ad highlights election apathy Omar Oakes Forever Beta has poked fun at politically apathetic young people in a faux political broadcast on behalf of the "Can't Be Arsed Party". Publicis' new P&G unit looks like a return to a full-service model Jeremy Lee For both P&G and Publicis Communications the creation of a single dedicated unit makes sense, but emotionally, it might be something rather different. Campaign TV: Behind the scenes of Vodafone's Martin Freeman ad Georgina Brazier Campaign spoke to Bilge Ciftci, brand director, Vodafone UK and Caroline Welsh, head of brand and comms, Vodafone UK about their new ad starring actor Martin Freeman. BBDO tops global Effie Index for fourth time Omar Oakes Omnicom's BBDO has topped the Effie Index as the most effective ad agency network in the world, with Unilever and Vodafone named most effective marketer and brand respectively. Practice 'PR not ER' to win at Cannes Will Humphrey Having a campaign with a strong PR idea may be the key to winning at Cannes, argues Psona strategist Will Humphrey. Advertising can't please all the people all the time Adam Wright Brand apathy is twice as high for those who fail to involve themselves in consumer culture, so the more distinctive an ad is the better. What has been the transformational moment in your career? Staff Industry figures look back on getting entrepreneurial with new friends, secret meetings and epiphanies on mountains. Promoted Case study: how content creators can reach new audiences... Georganna Simpson FS magazine wanted to find new audiences to grow their online presence. We put them in touch with the audience insights and ad analyst experts Quantcast. Here's how they increased website traffic... The Work Tesco F&F "Training the nation" by ODD A new campaign from Tesco clothing brand F&F has the air of a 90s workout video, but the lack of polish is part of its charm. BBC "No guts. No glory" by Y&R London The BBC is whipping up interest in the FA Cup Final with a gritty ad filmed in black and white by Y&R London. Superdry "The night is young" by Iris It's all about the night, and what you can get up to in it, in the spring/summer 2017 campaign for fashion brand Superdry. More TRENDING Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy Sonoo Singh The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year. Chris Garbutt succeeds John Hunt as global creative chief of TBWA Worldwide Eleftheria Parpis The co-founder of TBWA\Hunt\Lascaris moves into the role of creative chairman. Promoted The truth about doctors McCann Health UK doctors express the highest level of frustration with today's professional conditions, but are most optimistic about the potential of technology to improve patient care Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Account Director - global branding and packaging £50000 - £60000 per annum Gabriele, London Digital Planning Director-Global Communications Agency-London £65000.00 - £90000.00 per annum + benefits DNA Recruit, London Client Development Director £80-£100K +share scheme + exec package You Search and Select, London (Central), London (Greater) Operations Director - Hairdryers need not apply £60-70k plus benefits The Jefferson Group, Surrey / Hampshire borders - very close to mainline station Account Manager £30000 - £35000 per annum Twist Recruitment, London, City of London Agency Sales Account Manager Competitive salary package with ability to earn 60% of salary in bonus Primesight, W1T 2BU, London Senior Content Manager Competitive + Benefits Haymarket, Twickenham Senior Digital Strategist Competitive + Benefits Havas Group, London (Central), London (Greater) Business Director Competitive + Bonus + Benefits Havas Group, London (Central), London (Greater) Design Lead/Director Competitive + 30% Bonus + Benefits Mind Gym, London (West), London (Central)

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