Saturday edition: McDonald's Alistair Macrow: pulling bereavement ad was 'the only decision to make' | Will the new M&S brand strategy boost the retailer's fashion and food credentials? and more...

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Campaign: Brands May 20, 2017

Brand news and analysis, powered by Marketing McDonald's Alistair Macrow: pulling bereavement ad was 'the only decision to make' Simon Gwynn McDonald's had no choice but to withdraw its now infamous "dead dad ad" after it provoked fierce criticism from the public and bereavement charities, the brand's top UK marketer has said. Will the new M&S brand strategy boost the retailer's fashion and food credentials? Staff Three brand experts offer their views about "Spend it well", the new campaign from Marks & Spencer. McDonald's pulls 'dead dad' ad Omar Oakes McDonald's has withdrawn its TV ad that featured a boy asking his mother about his dead father after it was criticised for exploiting child bereavement. Skittles strikes the wrong cord with Mother's Day ad Ad Nut If you haven't seen the US commercial the brand had to pull after complaints, consider yourself lucky and think seriously before you go any further. Why McDonald's bereavement ad got it right Kevin Chesters As someone who lost his dad when he was young, Ogilvy's Kevin Chesters believes the ad that McDonald's pulled was brave and socially relevant. Volvo's Cannes Lions champion 'Life Paint' film banned for being misleading Simon Gwynn Volvo ad "Life Paint", which scooped a double Grand Prix for creative agency Grey London at Cannes Lions in 2015, has been banned for giving a misleading impression of the titular road safety product. Trump 'behind bars' in Paddy Power ad offering 2/1 on impeachment Omar Oakes Donald Trump is depicted as behind bars in a press ad launched by Paddy Power offering bets on whether the US president will be impeached. McLaren boss Zak Brown on the future of Formula 1 Kate Magee Zak Brown, McLaren's executive director and chairman of Motorsport Network, talks to Kate Magee about the future of Formula 1, why US companies are missing a trick and how the sport needs to regain its entertainment appeal. Top marketers on the future of the CMO role and their favourite brands The nominees for the Marketing Society Marketing Leader of the Year spoke to Campaign about how they think the CMO role will evolve - and revealed their favourite brands as the vote to find this year's winner of the coveted award enters its final stages. The big picture has been lost to the short-term click Marcus Rich The short-termism of corporations has trickled into their attitudes to marketing culture, which is losing sight of brand-building. M&S wellbeing drive seeks to combat autopilot trend Simon Gwynn Marks & Spencer is aiming to improve the wellbeing of Brits by encouraging them to snap out of "autopilot" behaviours, its top marketer has said. Coke marketer Pollard departs Emily Tan Ivan Pollard is leaving his post as senior vice-president of Coca-Cola North America as the brand continues to restructure its senior marketing team. More than a third of Brits think robots will rule everything by 2030 Emily Tan More than one in three (36%) out of 2,000 Brits surveyed are convinced robots will be running our lives by 2030. Man Utd's masterplan to be an online media company Adrian Pettett Manchester United has ambitious plans to drive revenues from online video distribution and social media engagement. Promoted The Thinkboxes: March/April 2017 Thinkbox Which TV ads made the shortlist this month, taking a leap into the unknown? Promoted New EMR report: Employers should highlight culture and benefits Jennifer Jackson EMR spoke to Victor Lebon at ICP about why he uses EMR's Salary and Market Trend report and how it helps him motivate and retain top talent. Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Research Manager - Quantitative Strategic Consultancy £30000 - £42000 per annum Hasson Associates, London FASHION MARKETING MANAGER (CONTRACT) Competitive Package + Benefits Mission, London (Central), London (Greater) Account Director Competitive salary + benefits Big Dog, London (Central), London (Greater) Communications and Marketing Director Salary commensurate to experience, plus generous benefits package Tech Partnership, London, SW1H 0BH DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Senior Account Manager 12 month FTC (Maternity leave) £29-32,000 per annum + benefits, pro rata Prophecy Unlimited, Bristol Consultant - Market Intelligence Competitive Three, Maidenhead, Berkshire Head of - Trading Planning Competitive Three, Maidenhead, Berkshire Head of - Trading Competitive Three, Maidenhead, Berkshire

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