Rio Ferdinand among the captains in rum campaign | Twitter teams up with data giant Dunnhumby

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Campaign 18:05 May 09, 2017

The five things you need to know today Most read Make mine a double Captain Morgan with a dash of Rio: trio of captains star in ad for rum brand Simon Gwynn Diageo has hired a motley crew of captains - sporting, naval and otherwise - to star in the latest ad for Captain Morgan rum. Tech Twitter partners with Dunnhumby to woo FMCG brands Omar Oakes Twitter is attempting to boost its transparency with advertisers by partnering with data giant Dunnhumby, to help FMCG brands quantify how spend on its social media platform impacts sales. Advertising RB moves Finish and Nurofen into Havas and McCann London Gurjit Degun RB has picked Havas and McCann London for its Finish and Nurofen global advertising accounts respectively. Marketing Heineken top marketer: brands do have a role in achieving social change Simon Gwynn Heineken has defended the beer brand's recent social experiment, arguing that brands can have a role in facilitating difficult discussions. Media Feisty news brands on the side of democracy Vanessa Clifford Being able to speak to different people with different views sets papers apart at election time, Vanessa Clifford writes. Also in the news Amazon launches live music business Amazon's business reach is set to get even wider as it moves into the live music business by offering Prime Live Events. Nissan wins its indie credentials with an ad that ends with one of the year's stranger branding moments Social video experts at Unruly review "No more Mr Nice Car", the latest viral by Nissan Ireland. Tena Men "Mr Pant-tastic" by AMV BBDO Meet Stirling Gravitas. He's Tena's Mr Pant-tastic, seen here lounging in a glossy ad for male incontinence pants with every bit as much swagger, if not more, of a Calvin Klein underwear model. Promoted FutureVision: The new employee experience R/GA To help organisations adapt to changes in the workplace and shifts in employee expectations, R/GA developed the Candidate/Employee Experience Loop to demonstrate the optimal employee journey, from researching potential employers to offboarding from the company... Promoted Four marketing trends for 2017 Florian Haller, Serviceplan Group; Alexander Schill, Serviceplan Group; Markus Noder, Serviceplan International It's all about being authentic and having the ability to tell a captivating, creative story that appeals to the individual Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Publisher £65K - £70K Pro Rata Socket Creative, London (Central), Senior Planner £45 – 65k + bens Direct Recruitment, London (Central), London (Greater) Qualitative Associate Director/Director - Global level - Full research agency £40000.00 - £45000.00 per annum Elizabeth Norman International, London, City of London / London Brand Manager £50-60K Direct Recruitment, London (Central), London (Greater) Agency Account Manager - Healthcare/Pharmaceutical £30000 - £35000 per annum Regan & Dean Recruitment Limited, London, City of London Head of Enterprise Sales - European Markets - Salary £70k + 50% £70000 per annum + Bonus Ultimate Asset, London DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Supporter Journey Planning Manager £45,000 per annum. Anthony Nolan, London (North), London (Greater) Marketing Manager £40,000 + 11% bonus and excellent company benefits/perks Center Parcs, Ireland

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