Saturday edition: How Vodafone is looking for brand love with Martin Freeman ad campaign | Walkers Crisps social ad backfires as Lineker snapped with Fred West and Rolf Harris | Will Amazon devour brands?

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Campaign: Brands May 27, 2017

Brand news and analysis, powered by Marketing How Vodafone is looking for brand love with Martin Freeman ad campaign Sonoo Singh Vodafone top marketers and Ogilvy & Mather's creative chief explain why the brand chose actor Martin Freeman and went back to using a celebrity in its advertising for the first time in over a decade. Walkers Crisps social ad backfires as Lineker snapped with Fred West and Rolf Harris Sam Burne James A social campaign by Walkers Crisps asking fans to submit selfies which are then inserted into a video with ambassador Gary Lineker has gone awry, with several Twitter users sending in photos of notorious criminals. Will Amazon devour brands? Andy Pemberton Retail is being eaten alive by Amazon and brands could be next. By Andy Pemberton, the director at Furthr. Co-op promotes 100% British meat pledge in £10m brand campaign Omar Oakes Co-op's new £10m brand campaign is centred on a pledge to switch all of its own brand fresh meat to British produce. Three trades purple Muppet for 'giraffe-amingo' in new brand campaign Brittaney Kiefer Three has dropped its purple Muppet mascot in favour of an animal hybrid in a new campaign promoting the network's free roaming feature. This Girl Can marketer Tanya Joseph named chair at The Pool Simon Gwynn Tanya Joseph, the former director of business partnerships at Sport England who engineered the "The girl can" campaign, has joined media brand The Pool as chair. How to reinvent a brand in an authentic way Yelena Gaufman Fold7's strategy partner, who was behind the recent Carlsberg repositioning, gives her top five tips. Camelot marketing chief Cowdry poised to depart Omar Oakes Sally Cowdry is poised to step down as marketing and consumer director of Camelot, following last month's departure of chief executive Andy Duncan. Sonobi's Bro-bot is a lengthy parody of every marketer's programmatic nightmares Emily Tan Header bidding ad-tech provider Sonobi has launched a UK-targeted campaign that parodies the bad practices and lack of honesty that are rife in programmatic advertising. Ronan Harris: It takes longer to find the female talent Staff Jo Hagger, managing director at Possible UK, interviewed Ronan Harris, vice-president and managing director of the UK and Ireland at Google, ahead of his appearance at Wacl's Gather conference today. Tesco's F&F to take over 15 ITV ad breaks with Davina McCall exercise films Omar Oakes F&F, Tesco's clothing range, is taking over ITV daytime ad-breaks next week with exercise videos fronted by new brand spokeswoman Davina McCall. Promoted A lasting legacy in a changing landscape Sam Finlay, Time Inc. UK While heritage is clearly something to be proud of, businesses must evolve if they want to inspire people. Promoted FutureVision: The art of attraction R/GA Andrew Lam-Po-Tang, Executive Director, Business Transformation, R/GA London, sits down with Rosa Riera, VP of Employer Branding and Social Innovation at Siemens, to discuss some of the challenges the digital age presents, the new dynamics at play in the global workforce, and Siemens's approach to employer branding. Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Business Development Manager - £75K £75K basic+commission Morgan Rutherford Associates, London (Central), London (Greater) Senior Brand Manager £60000 Per Annum Competitive with Benefits Nigel Wright Recruitment, London Marketing Manager - Creative Solutions to 50k to £50.000 plus benefits The Space Business, London (Central), London (Greater) Marketing Manager for 72Point and OnePoll Competitive 72 Point Ltd, London FASHION MARKETING MANAGER (CONTRACT) Competitive Package + Benefits Mission, London (Central), London (Greater) Account Director Competitive salary + benefits Big Dog, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Senior Account Manager 12 month FTC (Maternity leave) £29-32,000 per annum + benefits, pro rata Prophecy Unlimited, Bristol Consultant - Market Intelligence Competitive Three, Maidenhead, Berkshire

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