How the Suzuki Saturdays campaign sold out cars | Is it ethical for media owners to target people by emotion?

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Campaign: Media May 16, 2017

Media news and analysis, powered by Media Week How the Suzuki Saturdays campaign sold out cars Rachel Courtney It took a leap of faith from both Suzuki and the producers of ITV's hit Saturday-night show to help the car brand break out of the middle-market doldrums, writes Rachel Courtney, head of partnerships at the7stars. Is it ethical for media owners to target people by emotion? Maisie McCabe Facebook is under fire after a newspaper probe but, arguably, this tactic isn't new. Hearst and Condé Nast withdraw from Comag Omar Oakes Hearst and Condé Nast are pulling out from Comag, the joint-venture magazine distribution company, after it posted £4m in losses last year. Snapchat now allows brands to sponsor its World Lens AR feature Emily Tan Snapchat's augmented reality push, World Lens, is now available for brand sponsorship in the UK among several European countries. Why Twitter-like jitters over Snapchat's earnings are premature Sean Czarnecki Snap Inc. had a poor first quarter. It also has the audience, innovation and elements of personability and privacy that other platforms can't copy. Kelvin MacKenzie has officially left The Sun Emily Tan The Sun has confirmed that former editor and columnist, Kelvin MacKenzie, has left the title following his suspension over comparing footballer Ross Barkley to a gorilla. Campaign TV: Unruly launches 2000-sq ft connected home Georgina Brazier & Emily Tan Unruly and parent-company News Corp have launched the "consumer home of the future" in partnership with Amazon Launchpad, eBay and Tesco. OMD UK leads shortlist for 2017 Outdoor Media Awards Suzanne Bidlake OMD UK is the most shortlisted media agency in the 2017 Outdoor Media Awards, run by Campaign and Clear Channel. Digital Mavericks 2017: Call for entry Emily Tan Campaign's Digital Mavericks 2017 celebrates and supports the most innovative women who are leading the way in digital advertising and marketing technology. Promoted The truth about doctors Staff UK doctors express the highest level of frustration with today's professional conditions, but are most optimistic about the potential of technology to improve patient care Promoted Six things we learned at Campaign Underground Stephen Graves Find out what happened when a small audience was invited to delve into consumers' subconscious by going underground for an evening of behavioural insights Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs International Sales Manager - Media Up to £40,000 + uncapped com (OTE £55,000) /pension/healthcare b3-media, West Sussex Business Director, Video & Social Agency - £75K £70000 - £75000 per annum + Great Agency Benefits Ultimate Asset, London Industry Director - Pioneers in Video Advertising - FMCG £75000 - £85000 per annum + commission & benefits Ultimate Asset, London Programmatic Campaign Director £50000 - £70000 per annum Ultimate Asset, West End, London European Sales Head - mobile location tech £70000 - £75000 per annum + bonus Ultimate Asset, London, West End Account Director- Commercial Partnerships- Music! £60000 - £70000 per annum + commission Ultimate Asset, London Finance Director £80,000.00 Morgan Rutherford Associates, London Multimedia Producer £23,000 - £24,000 +benefits - depending on skills and experience Oxford University Press, Oxford Account Manager / Senior Account Manager £competitive, based on experience Four Communications, London Digital Executive- Paid Search £competitive + bonus + benefits Havas Group, Greater Manchester

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