Tuesday, 30 May 2017

It was the ad wot won it: three media moments that swung the vote | Guardian appoints head of fashion sales from the FT

Campaign: Media

Campaign: Media
May 30, 2017
Media news and analysis, powered by Media Week
It was the ad wot won it: three media moments that swung the vote
It was the ad wot won it: three media moments that swung the vote

In this election year, three observers of the political scene recall their favourite media moments that swung the vote.

Guardian appoints head of fashion sales from the FT
Guardian appoints head of fashion sales from the FT

Emily Tan

The Guardian has hired Alexis Williams as head of fashion sales from the Financial Times where he was head of life and arts.

Channel 4 calls on young adults to 'pop your voting cherry' in innuendo-laden election ad
Channel 4 calls on young adults to 'pop your voting cherry' in innuendo-laden election ad

Simon Gwynn

Channel 4 has teamed up with The Thick Of It creator Armando Iannucci in a campaign to encourage young voters to turn out on 8 June.

What has been the transformational moment in your career?
What has been the transformational moment in your career?

Staff

Industry figures look back on getting entrepreneurial with new friends, secret meetings and epiphanies on mountains.

Publicis' new P&G unit looks like a return to a full-service model
Publicis' new P&G unit looks like a return to a full-service model

Jeremy Lee

For both P&G and Publicis Communications the creation of a single dedicated unit makes sense, but emotionally, it might be something rather different.

Publicis Groupe combines creative, media and PR teams for P&G
Publicis Groupe combines creative, media and PR teams for P&G

Emily Tan

Publicis Groupe has formed a combined team of people from Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, Publicis Media, and MSL following its win of the consolidated Procter & Gamble UK media account.

Outbrain launches programmatic service
Outbrain launches programmatic service

Faaez Samadi

Outbrain Programmatic Access is available in collaboration with AppNexus.

Trust matters more than ever
Promoted
Trust matters more than ever

Lucy Barrett, Radiocentre

Radio continues to grow because brands and consumers trust it

Six things we learned at Campaign Underground
Promoted
Six things we learned at Campaign Underground

Stephen Graves

Find out what happened when a small audience was invited to delve into consumers' subconscious by going underground for an evening of behavioural insights


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