The new escapism | Marketing Leader of the Year shortlist | Why it's time to join a movement for rest

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Campaign Sunday Supplement May 07, 2017

In-depth reads from across Campaign, covering brands, agencies and media The new escapism: Why brands must be bolder in entertaining consumers Nicola Kemp At a time when seeking space from the noise, literally and metaphorically, gathers pace among consumers, escapism is being reimagined for the digital generation. Marketing Leader of the Year 2017 The shortlist for this year's coveted Marketing Society Marketing Leader of the Year, in association with Campaign, has been announced. Wacl Future Leaders: You are your biggest investment Jackie Stevenson This year's Wacl Future Leaders are sending the industry a clear and simple message: that the skillsets women need in order to move up in their careers lie firmly in personal development and self-belief, Jackie Stevenson writes. Dear creatives, it's time to join a movement for rest Alex Grieve and Adrian Rossi After all, rest is not a tax on creativity but an investment in it. When crabs write the script: How Zoopla made its new ad campaign Augusto Sola For 101's first campaign for Zoopla, Augusto Sola and Ryan Delehanty decamp to Costa Rica to show how hermit crabs are as mad about moving house as the UK public. Election slogans reveal there's only one party trying to win a majority Benedict Pringle Now that the three main national parties have released their general election 2017 slogans, it is clear that only the Conservatives have adopted a strategy which seeks to win a majority of seats. P&G's irresistibly superior plan Claire Beale Is P&G's "irresistible superiority" a dollop of strategic bollocks or a whole new approach to marketing? How to make a hit: Originality is overrated Kate Magee Breaking new ground might not be the best route to success, Derek Thompson tells Kate Magee. A view from Dave Trott: A load of bull Dave Trott "Fearless Girl" is the bronze statue in front of the charging bull on Wall Street. Promoted FutureVision: Disrupting the workplace R/GA Imagine an office teeming with robots, a bunch of artificially intelligent proxies running with, expanding on, and executing our brilliant ideas, aiding us with tasks best left to mechanical hands and data-crunching supercomputers... Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Finance Director £80,000.00 Morgan Rutherford Associates, London Brand Manager £50-60K Direct Recruitment, London (Central), London (Greater) Agency Account Manager - Healthcare/Pharmaceutical £30000 - £35000 per annum Regan & Dean Recruitment Limited, London, City of London Head of Enterprise Sales - European Markets - Salary £70k + 50% £70000 per annum + Bonus Ultimate Asset, London Planning Director £85 – 100k + bens Direct Recruitment, London (Central), London (Greater) Business Development Director, Emp Comms Circa £100k Corporate Communications Recruitment, East Sussex and London Marketing Manager £40,000 + 11% bonus and excellent company benefits/perks Center Parcs, Ireland Senior Web Developer £39,510 per annum (inclusive of a £9,000 per annum Market Rate Allowance) Tate, London (Greater) Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) Senior Account Manager 12 month FTC (Maternity leave) £29-32,000 per annum + benefits, pro rata Prophecy Unlimited, Bristol

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