Wednesday, 10 May 2017

Protein World Kardashian ad escapes ban | John Lewis profits take hit | ITV and News Corp results

Campaign Breakfast Briefing

Campaign Breakfast Briefing
May 10, 2017
Protein World's Khloe Kardashian ad escapes ban
Protein World's Khloe Kardashian ad escapes ban

Omar Oakes

Protein World's provocative ad featuring reality TV personality Khloe Kardashian has escaped censure despite over a dozen complaints that it promoted an unhealthy approach to dieting.

John Lewis profits take £36m hit over minimum wage mistake
John Lewis profits take £36m hit over minimum wage mistake

Gurjit Degun

John Lewis Partnership's profits have taken a £36m hit after the retailer breached national minimum wage rules.

ITV ad revenue drops 9% in Q1
ITV ad revenue drops 9% in Q1

Gurjit Degun

ITV's ad revenue dropped 9% over the first three months of the year, compared with the same period in 2016.

News Corp global revenue up 5%
News Corp global revenue up 5%

Gurjit Degun

News Corp, the parent company of The Times and The Sun, has reported global revenue of $2bn, up 5% year on year from $1.9bn, in the first three months of the year.

River Island picks MG OMD to advance new brand strategy
River Island picks MG OMD to advance new brand strategy

Omar Oakes

River Island, the high-street clothes retailer, has appointed Manning Gottlieb OMD to handle its £4m UK media account as the brand evolves its brand strategy to inspire shoppers' personal choice.

Sorrell eyes Amazon opportunity as WPP buys Marketplace Ignition
Sorrell eyes Amazon opportunity as WPP buys Marketplace Ignition

Emily Tan

WPP-owned Possible has acquired Marketplace Ignition, an e-commerce agency focused on advising clients on how to grow their business on Amazon and other online marketplaces.

Daily Star gambling ad banned for sexism
Daily Star gambling ad banned for sexism

Simon Gwynn

A TV ad for the Daily Star's gambling site, Daily Star Wins, has been banned for objectifying women and suggesting betting could enhance personal qualities and attractiveness.

Wendy's coughs up the nuggs as #NuggsForCarter becomes most retweeted of all time
Wendy's coughs up the nuggs as #NuggsForCarter becomes most retweeted of all time

Ilyse Liffreing

The fast food brand will also donate $100,000 to the Dave Thomas Foundation for Adoption.

Learning to win with a lot less
Promoted
Learning to win with a lot less

Claus Wittenborg, Advance

Marketers are overwhelmed with possibilities. How do they choose the right approach?

The true power of independence
Promoted
The true power of independence

James Barty, King James

Being genuinely engaged with the work they do is what gives independents their edge


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