Warner Music poaches C4's Allison and Bovill | Nike shows brands the value of owning a moment in time

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Campaign 18:05 May 11, 2017

The five things you need to know today Most read Warner Music poaches Channel 4's Allison and Bovill Gideon Spanier Warner Music Group has poached John Allison and Chris Bovill from Channel 4 to head its content studio, The Firepit. Tech Snapchat parent shares plunge after debut earnings Omar Oakes Snapchat owner Snap's shares took a dive after the company reported a $2.21bn (£1.71bn) net loss in its first earnings report as a public company. Advertising No laughing matter: Why advertising isn't funny anymore Paul Burke A number of suspects today appear before the court of public opinion charged with crimes against comedy. Who of those taking the stand are guilty of perverting the course of amusing advertising? Paul Burke gives his verdict. Marketing Nike shows brands the value of owning a moment in time Nicola Kemp Sandy Bodecker, the Nike vice-president responsible for Breaking2, is so obsessed with the sub-two-hour marathon that he has "1:59:59" tattooed on the inside of his left wrist. Media Nothing fake about Facebook's political influence Gideon Spanier Facebook continues to have a more disruptive effect than anyone expected - not just on the media ecosystem but on political discourse. Also in the news Ogilvy expands consultancy division with London office Ogilvy is bringing its consultancy OgilvyRed to the EMEA region with the launch of a London office. A view from Dave Trott: Free money My wife is Chinese so, obviously, all my in-laws are Chinese. Coca-Cola marketing director: the Coke trademark has a bright future The early success of Coca-Cola Zero Sugar means the brand still has the ability to grow, marketing director Aedamar Howlett has said - but she acknowledged it would become a smaller proportion of the company's sales. Promoted Case study: how publishers can use data to identify new audiences Georganna Simpson FS magazine wanted to find new audiences to grow their online presence. We put them in touch with the audience insights and ad analyst experts Quantcast. Here's how they increased website traffic... Promoted The importance of being obvious Nicholas Ye, The Secret Little Agency The obvious correlation between creativity and effectiveness should not be overlooked Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Publisher £65K - £70K Pro Rata Socket Creative, London (Central), Senior Planner £45 – 65k + bens Direct Recruitment, London (Central), London (Greater) Qualitative Associate Director/Director - Global level - Full research agency £40000.00 - £45000.00 per annum Elizabeth Norman International, London, City of London / London Brand Manager £50-60K Direct Recruitment, London (Central), London (Greater) Agency Account Manager - Healthcare/Pharmaceutical £30000 - £35000 per annum Regan & Dean Recruitment Limited, London, City of London Head of Enterprise Sales - European Markets - Salary £70k + 50% £70000 per annum + Bonus Ultimate Asset, London Multimedia Producer £23,000 - £24,000 +benefits - depending on skills and experience Oxford University Press, Oxford Marketing Manager £40,000 + 11% bonus and excellent company benefits/perks Center Parcs, Ireland Business Director - Client Planning Competitive Package + Benefits MediaCom, Leeds, West Yorkshire DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

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