Lego's five tips for a successful launch | Action on Sugar calls for tax on confectionery in election 'manifesto'

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Campaign: Brands May 12, 2017

Brand news and analysis, powered by Marketing Lego's five tips for a successful launch Simon Gwynn Launching a brand or product is an increasingly complex, challenging task for a marketer, but observing certain principles can help to maximise the chances of success, according to Lego's global marketing director, digital. Action on Sugar calls for tax on confectionery in election 'manifesto' Simon Gwynn Confectionery brands would be hit by a tax similar to the incoming soft drinks levy under stringent regulations called for by Action on Sugar. Brands can't take for granted a lasting memory of their central purpose Giselle Okin Dove's body-shaped bottles idea lacks context and has no redeeming features, writes the founder of Opinionated Thinking. Selfridges asks young creatives how they make a home during turbulent times Be On Social video experts at Be On review "Home truths", the latest viral from Selfridges. Hyundai and Kia Motors ordered to recall 240,000 cars Emily Tan The South Korean government, acting on a tip-off from an ex-Hyundai employee, has ordered Hyundai and Kia Motors to recall 240,000 cars. Tips to help you climb your career ladder from executive search specialist Amanda Pitt Amanda Pitt No matter where you are in your career, establish what drives you, advises Amanda Pitt, a partner at Grace Blue. Digital Mavericks 2017: Call for entry Emily Tan Campaign's Digital Mavericks 2017 celebrates and supports the most innovative women who are leading the way in digital advertising and marketing technology. Ask Bullmore: Is it time to move on from my marketing job? Jeremy Bullmore Campaign's agony uncle Jeremy Bullmore has some advice for a head marketer who works for one of the UK's favourite brands. Marketing New Thinking Awards now open for entries Staff Brands and agencies successfully navigating today's complex consumer landscape are invited to enter Campaign's Marketing New Thinking Awards. Wins this week: British Airways, Finish, Rémy Cointreau Staff Campaign's weekly round-up of account moves across advertising and media. Promoted Case study: how publishers can use data to identify new audiences Georganna Simpson FS magazine wanted to find new audiences to grow their online presence. We put them in touch with the audience insights and ad analyst experts Quantcast. Here's how they increased website traffic... Promoted A duty to lead Graham Warsop, the Jupiter Drawing Room (South Africa) Independent agencies have a very special gene in their DNA that requires them to lead, not follow Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Category Manager Competitive basic + bonus, car allowance, pension & benefits Rowse Honey, Flexible Midlands or Central Southern base Qualitative Associate Director/Director - Global level - Full research agency £40000.00 - £45000.00 per annum Elizabeth Norman International, London, City of London / London Database Manager £58K -65K + car allowance + benefits Direct Recruitment, London (Central), London (Greater) Agency Account Manager - Healthcare/Pharmaceutical £30000 - £35000 per annum Regan & Dean Recruitment Limited, London, City of London Sales Account Director- Content Marketing & Native Distribution £50000 - £60000 per annum + competitive commission & benefits Ultimate Asset, London DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Supporter Journey Planning Manager £45,000 per annum. Anthony Nolan, London (North), London (Greater) Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) Senior Account Manager 12 month FTC (Maternity leave) £29-32,000 per annum + benefits, pro rata Prophecy Unlimited, Bristol

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