Coca-Cola marketing director on Coke's future | Marketing in an era of selfishness

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Campaign: Brands May 11, 2017

Brand news and analysis, powered by Marketing Coca-Cola marketing director: the Coke trademark has a bright future Simon Gwynn The early success of Coca-Cola Zero Sugar means the brand still has the ability to grow, marketing director Aedamar Howlett has said - but she acknowledged it would become a smaller proportion of the company's sales. Marketing in an era of selfishness Moray MacLennan M&C Saatchi market research agency The Source conducted a global study exploring the views, attitudes and behaviours of the post-millennial generation. Moray MacLennan shares the key findings from Risk, Realism and Ritalin. Nike shows brands the value of owning a moment in time Nicola Kemp Sandy Bodecker, the Nike vice-president responsible for Breaking2, is so obsessed with the sub-two-hour marathon that he has "1:59:59" tattooed on the inside of his left wrist. Blossom Hill uses shopper campaign to revive sales Simon Gwynn Blossom Hill, the wine brand owned by Treasury Wine Estates, is partnering beauty retailer Feelunique in an attempt to turn around falling sales. Häagen-Dazs revamps to 'evolve with the times' Simon Gwynn Häagen-Dazs has failed to evolve since it popularised "luxury" ice-cream in the 1990s, its top marketer has admitted. Inclusivity at the heart of NatWest/ECB partnership Nicola Kemp NatWest's partnership with the England and Wales Cricket Board underlines a broader shift by the sports marketing industry to create sponsorship deals that have deeper roots in local communities. Brand-safety concerns fail to harm tech giants' results Emily Tan Google and Facebook's forecast-smashing first-quarter ad revenues suggest the duopoly is only going to grow as they diversify, despite brand-safety fears from advertisers. Campaign TV: Sennheiser creates 3D immersive audio experience for Pink Floyd exhibition Yasmin Arrigo Sennheiser has created an immersive experience as part of the Pink Floyd Exhibition: Their Mortal Remains, which opens to the public at London's Victoria & Albert Museum on 13 May. Why short-termism is 'crack' for marketers and corrodes effectiveness Emily Tan A distinct shift away from longer-term brand marketing towards the more immediate results of activation marketing is damaging the industry, today's PPA Festival heard. BT to cut 4,000 jobs amid 19% pretax profit fall Omar Oakes BT is cutting 4,000 jobs after reporting a pretax profit fall of 19% to £2.35bn. Promoted The one medium you can create, captivate and control Edward Craig When it comes to impact and experience, cinema is an unmatched platform. Here's why... Promoted A duty to lead Graham Warsop, the Jupiter Drawing Room (South Africa) Independent agencies have a very special gene in their DNA that requires them to lead, not follow Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Category Manager Competitive basic + bonus, car allowance, pension & benefits Rowse Honey, Flexible Midlands or Central Southern base Qualitative Associate Director/Director - Global level - Full research agency £40000.00 - £45000.00 per annum Elizabeth Norman International, London, City of London / London Database Manager £58K -65K + car allowance + benefits Direct Recruitment, London (Central), London (Greater) Agency Account Manager - Healthcare/Pharmaceutical £30000 - £35000 per annum Regan & Dean Recruitment Limited, London, City of London Sales Account Director- Content Marketing & Native Distribution £50000 - £60000 per annum + competitive commission & benefits Ultimate Asset, London DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Supporter Journey Planning Manager £45,000 per annum. Anthony Nolan, London (North), London (Greater) Marketing Manager £40,000 + 11% bonus and excellent company benefits/perks Center Parcs, Ireland Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater)

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