Monday 22 May 2017

Guardian pins hopes on branded content | Snap election fever: Three political campaigners share their battle stories

Campaign: Media

Campaign: Media
May 22, 2017
Media news and analysis, powered by Media Week
Guardian pins hopes on branded content
Guardian pins hopes on branded content

Maisie McCabe

Guardian Labs differs from its rivals thanks to an editorial approach, executive editor Imogen Fox tells Maisie McCabe.

Snap election fever: Three political campaigners share their battle stories
Snap election fever: Three political campaigners share their battle stories

Laura Muse

When you're working on a political campaign ahead of a snap general election, the stakes are high and time is brutally short, Laura Muse writes.

Facebook will permit self-harm to be livestreamed, documents suggest
Facebook will permit self-harm to be livestreamed, documents suggest

Simon Gwynn

The Guardian has obtained a series of leaked documents that outline its rules for what users may and may not post on the social media platform.

Huntington, Ralston-Good and Leonard trade theories on marrying art and science in advertising
Huntington, Ralston-Good and Leonard trade theories on marrying art and science in advertising

Simon Gwynn

Science has enormous potential for advertising, but at what point does it detract from human intelligence and insight?

Mindshare integrates FAST concept globally
Mindshare integrates FAST concept globally

Matthew Miller

Mindshare has announced that it will incorporate its FAST (Future Adaptive Specialist Team) concept into the "heart of the agency" on a global basis.

Media360 audience crowns radio the king of media
Media360 audience crowns radio the king of media

Simon Gwynn

In an incredibly tight contest, radio pipped TV to be named the channel most capable of building and amplifying brand fame in the final session of Media360.

To tackle uncertainty worry about the important things - people and the planet
To tackle uncertainty worry about the important things - people and the planet

Emily Tan

Talking incessantly about the tech arms race and the survival of the creative industries may become a self-fulfilling prophecy, Vizeum's UK managing director has warned.

Hold the front page: why advertising is dominating the news agenda
Hold the front page: why advertising is dominating the news agenda

Nick Baughan

How can we drive more co-operation and plurality in the media market, asks Maxus' UK chief executive.

Digital Cinema Media Awards open for entries
Digital Cinema Media Awards open for entries

Suzanne Bidlake

The third annual Digital Cinema Media Awards, celebrating and rewarding the best advertising work showcased in cinema by the media industry in the past year, is now open for entries.

Review recap: KFC, Peroni
Review recap: KFC, Peroni

Staff

Campaign's weekly round-up of accounts that are up for review across advertising and media.

A lasting legacy in a changing landscape
Promoted
A lasting legacy in a changing landscape

Sam Finlay, Time Inc. UK

While heritage is clearly something to be proud of, businesses must evolve if they want to inspire people.

Trust matters more than ever
Promoted
Trust matters more than ever

Lucy Barrett, Radiocentre

Radio continues to grow because brands and consumers trust it


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