Co-op promotes meat pledge | Remembering Roger Moore | Channel 4 launches giveaway

 

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Campaign: Agencies May 24, 2017

Co-op promotes 100% British meat pledge in £10m brand campaign Omar Oakes Co-op's new £10m brand campaign is centred on a pledge to switch all of its own brand fresh meat to British produce. Remembering Roger Moore: a director recalls their 'non stop hilarious' shoot Theo Delaney Film director Theo Delaney fondly recalls working on a shoot in Dublin with Sir Roger Moore, who died yesterday. Channel 4 launches annual £1m giveaway Maisie McCabe Channel 4 is to introduce a new annual competition offering up £1m in airtime to the best ad campaign idea featuring diversity, after the success of its Superhumans Wanted giveaway last year. P&G consolidates UK media account into Publicis Media Simon Gwynn Publicis Media Group has retained Procter & Gamble's £210m UK media account, expanding its remit to include all media planning, scheduling and buying. Candy Crush Saga owner reappoints WCRS for global creative Kate Magee King has retained WCRS as its global creative agency following its sale to gaming giant Activision. How to reinvent a brand in an authentic way Yelena Gaufman Fold7's strategy partner, who was behind the recent Carlsberg repositioning, gives her top five tips. Are you a woman or non-white creative? Airbnb wants to meet you at Cannes Ilyse Liffreing The brand is on a mission to expand the diversity of its creative team. Booze ads featuring internet memes banned for trivialising alcoholism Simon Gwynn Drink Doctor, which bills itself as "Manchester's cheapest late night alcoholic beverage delivery service", has been rapped by the ads watchdog over four Facebook posts that presented drinking irresponsibly. How we can end the unfunny in advertising Joe Wade There are massive opportunities to be funny in advertising, explains the MD and co-founder of Don't Panic. M&C Saatchi Merlin launches social influencer division Omar Oakes M&C Saatchi Merlin, the ad agency's sister talent management shop, has launched a new division specialising in social influencers. Campaign TV: behind the scenes of Kelly's of Cornwall's new campaign James Page The ice-cream brand partner up with Isobel once again after the tremendous success of last year's TV ad revolving around the Cornish language. How brands bridge the consumer expectation gap Damian Ferrar Rising consumer expectations are a unique point of certainty and brands need to do more to meet this challenge, writes Jack Morton Worldwide's ECD. Movers and shakers: Twitter, Condé Nast, Carrs Foods, Group M, Y&R London and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted The truth about doctors McCann Health UK doctors express the highest level of frustration with today's professional conditions, but are most optimistic about the potential of technology to improve patient care The Work Fondation Visio "Dancing romance" by Altmann + Pacreau What at first seems like a whimsical dance number on the French Riviera lifted from the likes of La La Land has a stirring twist, in this ad for French visual impairment charity Fondation Visio. Three "Go roam" by Wieden & Kennedy London Three trades its purple Muppet mascot for a "giraffe-amingo" in a brand campaign highlighting its free roaming feature. Kelly's of Cornwall "School of Cornish" by Isobel Dawn French narrates a campaign for Kelly's of Cornwall that offers a few insights into the Cornish language, and promotes the brand's parlour range of take-home ice cream. More TRENDING Labour's canny campaign is beginning to work Benedict Pringle The Labour Party is executing a core vote strategy designed to gain a share of the vote that will keep Corbyn in post - rather than win seats, argues Benedict Pringle, the founder of politicaladvertising.co.uk. Why Coke was better than Pepsi at purposeful advertising Phil Teer Phil Teer explains why Coke's plea for perfect harmony was so much more persuasive than Pepsi's decades later. Promoted The Thinkboxes: March/April 2017 Thinkbox Which TV ads made the shortlist this month, taking a leap into the unknown? Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Operations Director - Hairdryers need not apply £60-70k plus benefits The Jefferson Group, Surrey / Hampshire borders - very close to mainline station Account Manager £30000 - £35000 per annum Twist Recruitment, London, City of London Agency Sales Account Manager Competitive salary package with ability to earn 60% of salary in bonus Primesight, W1T 2BU, London Account Director £50-£60k Eden Marsh, London (Central), London (Greater) Business Director, Video & Social Agency - £75K £70000 - £75000 per annum + Great Agency Benefits Ultimate Asset, London Senior Planner £45 – 65k + bens Direct Recruitment, London (Central), London (Greater) Senior Content Manager Competitive + Benefits Haymarket, Twickenham Senior Digital Strategist Competitive + Benefits Havas Group, London (Central), London (Greater) Business Director Competitive + Bonus + Benefits Havas Group, London (Central), London (Greater) Design Lead/Director Competitive + 30% Bonus + Benefits Mind Gym, London (West), London (Central)

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