How Vodafone is looking for brand love with Martin Freeman ad campaign | Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy | Walkers Crisps social ad backfires as Lineker snapped with Fred West and Rolf Harris

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Campaign: Brands May 26, 2017

Brand news and analysis, powered by Marketing How Vodafone is looking for brand love with Martin Freeman ad campaign Sonoo Singh Vodafone top marketers and Ogilvy & Mather's creative chief explain why the brand chose actor Martin Freeman and went back to using a celebrity in its advertising for the first time in over a decade. Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy Sonoo Singh The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year. Walkers Crisps social ad backfires as Lineker snapped with Fred West and Rolf Harris Sam Burne James A social campaign by Walkers Crisps asking fans to submit selfies which are then inserted into a video with ambassador Gary Lineker has gone awry, with several Twitter users sending in photos of notorious criminals. Publicis Groupe combines creative, media and PR teams for P&G Emily Tan Publicis Groupe has formed a combined team of people from Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, Publicis Media, and MSL following its win of the consolidated Procter & Gamble UK media account. Simplicity and repetition is key in election campaigns Giles Kenningham People want security, but advances in tech mean everything moves at a relentless pace. This is the conundrum facing political parties, says a former head of press at No10. Tesco's F&F to take over 15 ITV ad breaks with Davina McCall exercise films Omar Oakes F&F, Tesco's clothing range, is taking over ITV daytime ad-breaks next week with exercise videos fronted by new brand spokeswoman Davina McCall. Why BuzzFeed is licking its lips over Tasty Simon Gwynn BuzzFeed's food platform Tasty has evolved from gimmicky food porn to a brand exploring every angle of food culture - and it has built an audience that brands are starting to notice. Burberry's new era of corporate austerity threatens its relentless audience focus Sarah Baumann Burberry's latest results reveal a brand trying to streamline while remaining rooted to its audience's desires, says Sarah Baumann, deputy chief executive, Leo Burnett What a difference a year can make: advancements at the AI Summit London Josh Sutton The biggest changes to AI in the past year, by SapientRazorfish's data and artificial intelligence lead Shazam loses its memory in campaign for Alzheimer's Research UK Be On Social video experts at Be On review "The day Shazam forgot", the latest viral from Shazam. Five future tech trends from Decoded Fashion London Summit 2017 Katie Baron Five key takeaway trends about the future of fashion, retail and technology, from the Decoded Fashion London Summit 2017. Wins this week: P&G, King, Which? Staff Campaign's weekly round-up of account moves across advertising and media. Why women's football is the brilliant blank canvas all brands crave James Kirkham With so much opportunity in women's football, why aren't brands making the most of it, asks the head of Copa90. Promoted Learning to win with a lot less Claus Wittenborg, Advance Marketers are overwhelmed with possibilities. How do they choose the right approach? Promoted The importance of being obvious Nicholas Ye, The Secret Little Agency The obvious correlation between creativity and effectiveness should not be overlooked Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Business Development Manager - £75K £75K basic+commission Morgan Rutherford Associates, London (Central), London (Greater) Senior Brand Manager £60000 Per Annum Competitive with Benefits Nigel Wright Recruitment, London Marketing Manager - Creative Solutions to 50k to £50.000 plus benefits The Space Business, London (Central), London (Greater) Marketing Manager for 72Point and OnePoll Competitive 72 Point Ltd, London FASHION MARKETING MANAGER (CONTRACT) Competitive Package + Benefits Mission, London (Central), London (Greater) Account Director Competitive salary + benefits Big Dog, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Senior Account Manager 12 month FTC (Maternity leave) £29-32,000 per annum + benefits, pro rata Prophecy Unlimited, Bristol Consultant - Market Intelligence Competitive Three, Maidenhead, Berkshire

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