Volvo's Cannes Lions champion 'Life Paint' film banned for being misleading | McDonald's pulls 'dead dad' ad

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Campaign 18:05 May 17, 2017

The five things you need to know today Most read Volvo's Cannes Lions champion 'Life Paint' film banned for being misleading Simon Gwynn Volvo ad "Life Paint", which scooped a double Grand Prix for creative agency Grey London at Cannes Lions in 2015, has been banned for giving a misleading impression of the titular road safety product. Tech Twitter co-founder Biz Stone returns Omar Oakes Twitter's co-founder, Biz Stone, is returning to the social media company after six years in a newly-created role focusing on company culture. Advertising McDonald's pulls 'dead dad' ad Omar Oakes McDonald's has withdrawn its TV ad that featured a boy asking his mother about his dead father after it was criticised for exploiting child bereavement. Marketing Top marketers on the future of the CMO role and their favourite brands The nominees for the Marketing Society Marketing Leader of the Year spoke to Campaign about how they think the CMO role will evolve - and revealed their favourite brands as the vote to find this year's winner of the coveted award enters its final stages. Media MullenLowe MediaHub poaches the7stars' Myers-Lamptey Gurjit Degun Dino Myers-Lamptey, chief strategy officer at the7stars, is joining MullenLowe Mediahub UK as managing director. Also in the news Trump 'behind bars' in Paddy Power ad offering 2/1 on impeachment Donald Trump is depicted as behind bars in a press ad launched by Paddy Power offering bets on whether the US president will be impeached. Why McDonald's bereavement ad got it right As someone who lost his dad when he was young, Ogilvy's Kevin Chesters believes the ad that McDonald's pulled was brave and socially relevant. KFC launches digital and CRM review KFC is looking for a digital and CRM specialist to augment its agency roster after moving its above-the-line from Bartle Bogle Hegarty London to Mother earlier this year. Promoted Four marketing trends for 2017 Florian Haller, Serviceplan Group; Alexander Schill, Serviceplan Group; Markus Noder, Serviceplan International It's all about being authentic and having the ability to tell a captivating, creative story that appeals to the individual Promoted The art of the painful idea Thomas Eickhoff, Grabarz & Partner No pain, no gain - brands need to be bold and brave with their ideas Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Agency Sales Account Manager Competitive salary package with ability to earn 60% of salary in bonus Primesight, W1T 2BU, London International Sales Manager - Media Up to £40,000 + uncapped com (OTE £55,000) /pension/healthcare b3-media, West Sussex Account Director Around £50k + excellent benefits MODA consult, London (Central), London (Greater) Account Director / Senior Account Director £55k - £65k + benefits MODA consult, London (Central), London (Greater) Account Manager (Data) £30 - £40K Direct Recruitment, London (Central), London (Greater) Account Director Competitive salary + benefits Big Dog, London (Central), London (Greater) Multimedia Producer £23,000 - £24,000 +benefits - depending on skills and experience Oxford University Press, Oxford Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) FASHION MARKETING MANAGER (CONTRACT) Competitive Package + Benefits Mission, London (Central), London (Greater) Account Manager - branding, design, marketing £28000 - £32000 per annum Gabriele, London

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