Friday, 26 May 2017

Why BuzzFeed is licking its lips over Tasty | Daily Mail publisher reports tough ad market is improving

Campaign: Media

Campaign: Media
May 26, 2017
Media news and analysis, powered by Media Week
Why BuzzFeed is licking its lips over Tasty
Why BuzzFeed is licking its lips over Tasty

Simon Gwynn

BuzzFeed's food platform Tasty has evolved from gimmicky food porn to a brand exploring every angle of food culture - and it has built an audience that brands are starting to notice.

Daily Mail publisher reports tough ad market is improving
Daily Mail publisher reports tough ad market is improving

Gideon Spanier

Ad revenues have moved back into growth at the publisher of the Daily Mail since the start of 2017, as the decline in print "eased a little" and MailOnline grew strongly in the US.

Corbyn given full Kiss treatment for i newspaper's election campaign
Corbyn given full Kiss treatment for i newspaper's election campaign

Omar Oakes

Labour leader Jeremy Corbyn is portrayed in full Kiss makeup as part of the i newspaper's satire of UK political leaders in its general election campaign.

Zuckerberg and Apple's Ive speak out for open and progressive future
Zuckerberg and Apple's Ive speak out for open and progressive future

Simon Gwynn

Facebook's Mark Zuckerberg has called the battle against authoritarianism, isolationism and nationalism "the struggle of our time" in a speech at Harvard University.

J. Walter Thompson leaps 15 spots in R3's new business chart for April
J. Walter Thompson leaps 15 spots in R3's new business chart for April

Campaign Staff

McCann, DDB, Mindshare and MediaVest Spark also had strong months, according to global data from the search consultancy.

Netflix viewers wake up with 'Fuller House' and wind down with 'Stranger Things'
Netflix viewers wake up with 'Fuller House' and wind down with 'Stranger Things'

Ilyse Liffreing

Surprising research from the streaming service finds people prefer laughter with their breakfast cereal.

My Media Week: Richard Poustie, Kantar Media
My Media Week: Richard Poustie, Kantar Media

Richard Poustie

This week, Richard Poustie, the chief executive of Kantar Media UK & Ireland, presents new research at Media360 and goes to band practice ahead of a James Bond-themed party.

Wins this week: P&G, King, Which?
Wins this week: P&G, King, Which?

Staff

Campaign's weekly round-up of account moves across advertising and media.

Africa, but not as you know it
Promoted
Africa, but not as you know it

Cobus van Zyl, Aggrey & Clifford

Brands will quickly lose their way in Africa if they think they can treat it as a single market

The art of the painful idea
Promoted
The art of the painful idea

Thomas Eickhoff, Grabarz & Partner

No pain, no gain - brands need to be bold and brave with their ideas


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