Saturday edition: McDonald's ad controversy | Peroni kicks off pitch | Volvo's 'Life Paint' banned

 

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Campaign: Agencies May 20, 2017

McDonald's pulls 'dead dad' ad Omar Oakes McDonald's has withdrawn its TV ad that featured a boy asking his mother about his dead father after it was criticised for exploiting child bereavement. Peroni kicks off creative pitch in wake of takeover Kate Magee Peroni Nastro Azzurro is reviewing its creative requirements following a change in ownership from SABMiller to Asahi Group. Why McDonald's bereavement ad got it right Kevin Chesters As someone who lost his dad when he was young, Ogilvy's Kevin Chesters believes the ad that McDonald's pulled was brave and socially relevant. McDonald's Alistair Macrow: pulling bereavement ad was 'the only decision to make' Simon Gwynn McDonald's had no choice but to withdraw its now infamous "dead dad ad" after it provoked fierce criticism from the public and bereavement charities, the brand's top UK marketer has said. Volvo's Cannes Lions champion 'Life Paint' film banned for being misleading Simon Gwynn Volvo ad "Life Paint", which scooped a double Grand Prix for creative agency Grey London at Cannes Lions in 2015, has been banned for giving a misleading impression of the titular road safety product. KFC launches digital and CRM review Omar Oakes KFC is looking for a digital and CRM specialist to augment its agency roster after moving its above-the-line from Bartle Bogle Hegarty London to Mother earlier this year. Skittles strikes the wrong cord with Mother's Day ad Ad Nut If you haven't seen the US commercial the brand had to pull after complaints, consider yourself lucky and think seriously before you go any further. Creativity and artistry is about breaking the rules, says BBC's Will Gompertz Emily Tan There is no machine on the planet that can do what every one of us in this room can do. Step out of time and place, think of an idea and realise it, according to the BBC's art editor Will Gompertz. Turkey of the week: McDonald's "Dad" by Leo Burnett London Brittaney Kiefer Brittaney Kiefer is not lovin' the new McDonald's ad. Trump 'behind bars' in Paddy Power ad offering 2/1 on impeachment Omar Oakes Donald Trump is depicted as behind bars in a press ad launched by Paddy Power offering bets on whether the US president will be impeached. Is Ogilvy up for British Airways' creative challenge? Jeremy Lee As British Airways returns to Ogilvy, it is time for the airline to start investing in its brand again. Vivendi and Havas deal is sign of things to come in adland Gideon Spanier Vivendi's acquisition of Havas could kick-start "progressive forms of creative collaboration" and boost the fortunes of the group, industry observers say. Australian Jeff Goldblum ads branded 'second-hand' version of Currys PC World campaign Omar Oakes Ads starring Jeff Goldblum for an Australian food delivery service have attracted scorn from Abbott Mead Vickers BBDO because they "imitate" a recent Currys PC World campaign featuring the same actor. Anomaly hires three new creative directors from BBH and AKQA Emily Tan Anomaly hires Vix Jagger, Luke Tipping and Max Gebhardt as new creative directors. Promoted April's Aerial Awards winner: Cancer Research UK 'The Breath' Radiocentre Promoted The Thinkboxes: March/April 2017 Thinkbox Which TV ads made the shortlist this month, taking a leap into the unknown? Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Agency Sales Account Manager Competitive salary package with ability to earn 60% of salary in bonus Primesight, W1T 2BU, London Account Director £50-£60k Eden Marsh, London (Central), London (Greater) Business Director, Video & Social Agency - £75K £70000 - £75000 per annum + Great Agency Benefits Ultimate Asset, London Senior Planner £45 – 65k + bens Direct Recruitment, London (Central), London (Greater) ACCOUNT DIRECTOR – alcohol client – BTL agency - £40-46k £40-46k Judi Patton, London (Central), London (Greater) Senior Creative Artworker DOE OLIVER Group, London (Central), London (Greater) Design Team Lead - 3 Month FTC DOE OLIVER Group, City of Bristol Graphic Designer £25,260 - £31,680 inc. London weighting £3,700 per annum pro rata Friends of the Earth, London Digital Content Creator £25,260 - £31,680 inc. London weighting £3,700 per annum pro rata Friends of the Earth, London Creative Enterprise Centre Project Manager £39,502 p.a. (incl. L.W.A.) 3 year fixed term University of Westminster, London (Greater)

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