Saturday edition: M&S unveils 'radical' new brand campaign created | 9Gag buries monument to memes in the desert | LV= pays tribute to 'extremely talented' marketer Guy Hedger

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Campaign: Brands May 06, 2017

Brand news and analysis, powered by Marketing M&S unveils 'radical' new brand campaign created by Grey London Kate Magee Marks & Spencer is urging the nation to "spend it well" in a new brand campaign that marks a "radical departure" from its previous marketing. 9Gag buries monument to memes in the desert to puzzle future generations Emily Tan For its ninth anniversary, humour site and meme generator 9Gag decided to make the ephemeral internet joke permanent - really permanent. LV=pays tribute to 'extremely talented' marketer Guy Hedger Simon Gwynn The chief executive of LV=has led tributes to Guy Hedger, the brand and marketing director of the insurer, who was shot dead at his home in Dorset on Sunday morning. Richard Branson hails 'world's first dyslexia sperm bank' for charity launch Omar Oakes Sir Richard Branson is fronting the launch of a new charity, Made By Dyslexia, which is promoting the world's first "dyslexic sperm bank". Heineken UK head of marketing: Trends happen in minutes, not years Cindy Tervoort Cindy Tervoort shares some of the lessons and experiences from her marketing career. M&S hires Halfords CEO McDonald to turn around non-food business Omar Oakes Marks & Spencer has poached Halfords chief executive Jill McDonald to help turn around the retailer's struggling non-food business. M&S move reflects rise of delivery sites Simon Gwynn Marks & Spencer's long-awaited move into online grocery shopping reflects the growing power of food-delivery companies including Deliveroo and HelloFresh, industry figures have said. TSB hires Pete Markey from Aviva Simon Gwynn Pete Markey, former brand communications and marketing director at Aviva, is joining TSB as marketing director. Elon Musk: Tesla will be bigger than Apple one day Simon Gwynn Tesla founder Elon Musk has predicted his electric car company will one day exceed Apple in value - despite announcing a bigger than expected loss in the first quarter of 2017. M&S appoints Archie Norman as chairman Omar Oakes Marks & Spencer has appointed Archie Norman, the former Asda chief executive and ITV chairman, as the retailer's chairman. Sodastream hits back at bottled water industry after ASA ruling Simon Gwynn SodaStream's chief executive has rebuffed the ASA's decision to censure its Game of Thrones-inspired ad, calling its use of the f-word a "small crime" compared to the environmental impact of plastic bottles. More Th>n's brand relaunch stars 'cool and calm' Nordic character Omar Oakes A "cool and calm Nordic character" is fronting More Th>n's new campaign to promote the insurer's brand relaunch. Promoted Disruption: what's the point of it? Jason Foo, BBD Perfect Storm Adland needs to disrupt its own thinking and work out how to align brands with beliefs that stand out to discerning consumers Promoted The true power of independence James Barty, King James Being genuinely engaged with the work they do is what gives independents their edge Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Agency Account Manager - Healthcare/Pharmaceutical £30000 - £35000 per annum Regan & Dean Recruitment Limited, London, City of London Sales Account Director- Content Marketing & Native Distribution £50000 - £60000 per annum + competitive commission & benefits Ultimate Asset, London Global Senior Insight Manager | Premium Beer Company £44000 - £61000 per annum + bonus Elizabeth Norman International, Woking, Surrey / London Marketing Manager £40,000 + 11% bonus and excellent company benefits/perks Center Parcs, Ireland Senior Web Developer £39,510 per annum (inclusive of a £9,000 per annum Market Rate Allowance) Tate, London (Greater) Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) Senior Account Manager 12 month FTC (Maternity leave) £29-32,000 per annum + benefits, pro rata Prophecy Unlimited, Bristol Consultant - Market Intelligence Competitive Three, Maidenhead, Berkshire Head of - Trading Planning Competitive Three, Maidenhead, Berkshire Head of - Trading Competitive Three, Maidenhead, Berkshire

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