Saturday edition: M&S unveils 'radical' new campaign | Branson hails 'first dyslexia sperm bank' | Cadbury launches 5 ads

 

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Campaign: Agencies May 06, 2017

M&S unveils 'radical' new brand campaign created by Grey London Kate Magee Marks & Spencer is urging the nation to "spend it well" in a new brand campaign that marks a "radical departure" from its previous marketing. Richard Branson hails 'world's first dyslexia sperm bank' for charity launch Omar Oakes Sir Richard Branson is fronting the launch of a new charity, Made By Dyslexia, which is promoting the world's first "dyslexic sperm bank". Cadbury launches five ads to promote singles bars Omar Oakes Cadbury has launched a £6m "Singles sensations" campaign to champion five of its singles bars across separate TV spots. Hedger leaves FCB Inferno to be M&C Saatchi CEO Maisie McCabe M&C Saatchi London has hired Giles Hedger, chief strategy officer at FCB Inferno, as its chief executive. FCB Inferno promotes Vicki Holgate to CSO Maisie McCabe FCB Inferno has promoted executive planning director Vicki Holgate to chief strategy officer ahead of Giles Hedger's departure to M&C Saatchi. Ed Warren named Sunshine CCO Kate Magee Ed Warren, co-founder of Creature of London, is joining Sunshine as chief creative officer. Labour Party ad questions May's 'strong and stable' slogan Gurjit Degun The Labour Party is questioning prime minister Theresa May's decision-making in its latest ad. Airbnb calls global creative pitch Emily Tan Airbnb has called a global creative agency review and incumbent agency TBWA\Chiat\Day is declining to take part. Unlimited launches 200-person CRM agency in Bristol Omar Oakes Unlimited Group is joining together two Bristol-based agencies to create a new CRM shop that will be one of the largest outside London. Adam & Eve/DDB captures EA Sports Gurjit Degun EA Sports, which owns the Fifa computer-game series, has appointed Adam & Eve/DDB to its global ad account. Virgin Atlantic and Virgin Holidays choose Proximity for combined CRM task Omar Oakes Virgin Atlantic and Virgin Holidays have appointed Proximity London to handle the two sister brands' CRM business after it was consolidated for the first time. W&K wins back Honda sponsorship Kate Magee Honda UK has handed its broadcast sponsorship work back to Wieden & Kennedy after replacing the shop with Karmarama a year ago. W&K picked up the brief after a competitive pitch. Promoted Four marketing trends for 2017 Florian Haller, Serviceplan Group; Alexander Schill, Serviceplan Group; Markus Noder, Serviceplan International It's all about being authentic and having the ability to tell a captivating, creative story that appeals to the individual Promoted Disruption: what's the point of it? Jason Foo, BBD Perfect Storm Adland needs to disrupt its own thinking and work out how to align brands with beliefs that stand out to discerning consumers Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Account Director £40000 - £50000 per annum The Great & The Good, London Strategy Director 100k plus + bens Direct Recruitment, London (Central), London (Greater) Head of Planning Up to £90k DOE air recruitment, London (Central), London (Greater) Account Director - Content Marketing Agency £50-65k plus benefits The Jefferson Group, Shoreditch area, London ACCOUNT DIRECTOR – B2B international events and global toolkits – Twelve month contract £40k-55k depending on experience Judi Patton, London (Central), London (Greater) SENIOR ACCOUNT DIRECTOR– Retail / telecoms – South West London £50-60k Judi Patton, South West London Offline Media Manager and Digital Media Manager Competitive McCann Central, Shirley, Solihull Senior Creative Strategist Competitive Package + Benefits Retail Week, London (Central), London (Greater) Senior Conceptual Designer - Unilever Competitive + Benefits OLIVER Group, London Blackfriars, UK Senior Conceptual Designer - Unilever Competitive + Benefits OLIVER Group, Hamburg (Bundesland) (DE)

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