Make advertising's voice heard in post-Brexit Britain | Skittles strikes the wrong cord with Mother's Day ad

 

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Campaign: Agencies May 15, 2017

Make advertising's voice heard in post-Brexit Britain James Murphy We need to show the government what we can offer the wider economy and get help infuture-proofing our industry in a post-Brexit world. Here's how, James Murphy writes. Skittles strikes the wrong cord with Mother's Day ad Ad Nut If you haven't seen the US commercial the brand had to pull after complaints, consider yourself lucky and think seriously before you go any further. Is Ogilvy up for British Airways' creative challenge? Jeremy Lee As British Airways returns to Ogilvy, it is time for the airline to start investing in its brand again. Seize creative opportunities during technology's puberty Jaime Mandelbaum History has taught us to expect some regressive steps from the latest technologies before a quantum leap. I'm coming out: I want the world to know we work direct with brands Mike McGee Production companies and ad agencies are now occupying each other's territory, writes the chief creative officer at Framestore Dentsu Aegis profit slows to 3.1% Omar Oakes Quarterly profit growth at Dentsu Aegis Network, the owner of Carat and Mcgarrybowen, has slowed further to 3.1% as its EMEA business failed to match last year's double-digit performance. Private view: It's all about the trying (with Owen Lee and Angus Macadam) FCB Inferno's Owen Lee and Mcgarrybowen's Angus Macadam review ads from Lucozade Sport, Carlsberg, Giffgaff, BT and Heineken. Johnson, WPP battle over access to sensitive documents as TBWA is pulled into drama Eleftheria Parpis The holding company's lawyers seek to keep its internal investigation private while asking to see Johnson's emails about an alleged job offer. Instant lose: when politicians do sales promotion Martin Smith With offers of more Bank Holidays and free hospital parking you might think politicians had unearthed a marketing handbook from the 90s, writes Martin Smith. Review recap: BT, TV Licensing Staff Campaign's weekly round-up of accounts under review across advertising and media. Promoted Case study: how publishers can use data to identify new audiences Georganna Simpson FS magazine wanted to find new audiences to grow their online presence. We put them in touch with the audience insights and ad analyst experts Quantcast. Here's how they increased website traffic... The Work Hotels.com "Leisure" by Crispin Porter & Bogusky The new ad from Hotels.com is a musical infused with the joy of La La Land. Rhone Valley Vineyards "Everyday sophistication" by Creature Rhône Valley Vineyards is rolling out a fun campaign to grab a bigger bite, or gulp, of the UK wine market. More TRENDING No laughing matter: Why advertising isn't funny anymore Paul Burke A number of suspects today appear before the court of public opinion charged with crimes against comedy. Who of those taking the stand are guilty of perverting the course of amusing advertising? Paul Burke gives his verdict. Warner Music poaches Channel 4's Allison and Bovill Gideon Spanier Warner Music Group has poached John Allison and Chris Bovill from Channel 4 to head its content studio, The Firepit. Promoted Music to your brand's ears: how to be a part of this year's MTV European Music Awards Getmemedia Aligning your brand with these iconic Awards provides the perfect environment to reach consumers in huge numbers across all platforms Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs New Business Director £65000 - £70000 per annum + OTE £140,000 The Great & The Good, West London, London Account Director £40000 - £50000 per annum The Great & The Good, London Account Director - integrated marcomms agency £40-48k plus benefits The Jefferson Group, Surrey / Hampshire borders - very close to mainline station Strategy Director 100k plus + bens Direct Recruitment, London (Central), London (Greater) Head of Planning Up to £90k DOE air recruitment, London (Central), London (Greater) Managing Director (designate) – Equity Opportunity. Base Salary c65k plus meaninful Equity apjobs.net ltd, Windsor, Berkshire Senior Creative Strategist Competitive Package + Benefits Retail Week, London (Central), London (Greater) Experience Planner / UX Designer Depending on Experience OLIVER Group, Nottingham, Nottinghamshire Creative Artworker Depending on Experience OLIVER Group, London (Central), London (Greater) Brand Journalist - Unilever Competitive + Benefits OLIVER Group, Hamburg (Bundesland) (DE)

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