Havas launches 'fully transparent' programmatic platform | Publicis Media consolidates P&G UK media

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Campaign 18:05 May 23, 2017

The five things you need to know today Most read Havas launches 'fully transparent' programmatic platform Gideon Spanier Havas has launched what it claims is a "fully transparent" software platform for clients to "track and monitor" the programmatic ad-buying process "for the first time". Tech Google uses AI to offer free cross-channel, multi-platform attribution tools on analytics Emily Tan Google has launched a new product that it claims will measure the impact of marketing across devices and channels. Advertising Three trades purple Muppet for 'giraffe-amingo' in new brand campaign Brittaney Kiefer Three has dropped its purple Muppet mascot in favour of an animal hybrid in a new campaign promoting the network's free roaming feature. Marketing Car brands beware: you could be on a collision course to consumer contempt Helen Edwards Could cars be driving towards banking levels of consumer contempt? Media P&G consolidates UK media account into Publicis Media Simon Gwynn Publicis Media Group has retained Procter & Gamble's £210m UK media account, expanding its remit to include all media planning, scheduling and buying. Also in the news Amazon adds live TV channels to Prime Video service Amazon is upping the ante against Netflix and other competitors by introducing the option to subscribe to live TV channels - including ITV, Discovery and Eurosport. Eat my slogan: getting the public to swallow pithy political messages The best political slogans capture the zeitgeist and influence campaigns. By the chief executive and founder of London Advertising. How Criteo's new bidder increased Telegraph's programmatic income by 69% Criteo has launched a new header bidding solution that connects publisher inventory to the platform's 15,000 clients. Promoted Trust matters more than ever Lucy Barrett, Radiocentre Radio continues to grow because brands and consumers trust it Promoted The Thinkboxes: March/April 2017 Thinkbox Which TV ads made the shortlist this month, taking a leap into the unknown? Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Business Development Manager - £75K £75K basic+commission Morgan Rutherford Associates, London (Central), London (Greater) Strategy Director £80-85K Direct Recruitment, London (Central), London (Greater) Business Director - Creative Advertising Agency £70k - £75k Spectrum 360 Recruitment, London, Central, Soho Copywriter/ Digital Content - Financial Services £36000 - £39000 per annum + great benefits Regan & Dean Recruitment Limited, London Marketing Manager - Creative Solutions to 50k to £50.000 plus benefits The Space Business, London (Central), London (Greater) FASHION MARKETING MANAGER (CONTRACT) Competitive Package + Benefits Mission, London (Central), London (Greater) Account Director Competitive salary + benefits Big Dog, London (Central), London (Greater) Agency Sales Account Manager Competitive salary package with ability to earn 60% of salary in bonus Primesight, W1T 2BU, London Business Director - Client Planning Competitive Package + Benefits MediaCom, Leeds, West Yorkshire Communications and Marketing Director Salary commensurate to experience, plus generous benefits package Tech Partnership, London, SW1H 0BH

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