Friday, 26 May 2017

Publicis Groupe combines teams for P&G | How Vodafone is looking for brand love

 

Campaign: Agencies

Campaign: Agencies
May 26, 2017
Publicis Groupe combines creative, media and PR teams for P&G
Publicis Groupe combines creative, media and PR teams for P&G

Emily Tan

Publicis Groupe has formed a combined team of people from Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, Publicis Media, and MSL following its win of the consolidated Procter & Gamble UK media account.

How Vodafone is looking for brand love with Martin Freeman ad campaign
How Vodafone is looking for brand love with Martin Freeman ad campaign

Sonoo Singh

Vodafone top marketers and Ogilvy & Mather's creative chief explain why the brand chose actor Martin Freeman and went back to using a celebrity in its advertising for the first time in over a decade.

Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy
Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

Sonoo Singh

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Simplicity and repetition is key in election campaigns
Simplicity and repetition is key in election campaigns

Giles Kenningham

People want security, but advances in tech mean everything moves at a relentless pace. This is the conundrum facing political parties, says a former head of press at No10.

Chris Garbutt succeeds John Hunt as global creative chief of TBWA Worldwide
Chris Garbutt succeeds John Hunt as global creative chief of TBWA Worldwide

Eleftheria Parpis

The co-founder of TBWA\Hunt\Lascaris moves into the role of creative chairman.

Fat Lemon founders buy out Jamie Oliver Group
Fat Lemon founders buy out Jamie Oliver Group

Brittaney Kiefer

The founders of production company Fat Lemon have completed a management buy-out from the Jamie Oliver Group.

Life as an expat account man in the US
Life as an expat account man in the US

James Hidden

Ogilvy Chicago's James Hidden shares his tips for agency folk thinking of relocating to the US and explains why he's embracing the American dream.

J. Walter Thompson leaps 15 spots in R3's new business chart for April
J. Walter Thompson leaps 15 spots in R3's new business chart for April

Campaign Staff

McCann, DDB, Mindshare and MediaVest Spark also had strong months, according to global data from the search consultancy.

Wins this week: P&G, King, Which?
Wins this week: P&G, King, Which?

Staff

Campaign's weekly round-up of account moves across advertising and media.

Is your brand socially savvy?
Promoted
Is your brand socially savvy?

Campaign Insight and Social Bakers

We want to hear how you approach some of your biggest social media challenges. Let us know for a chance to win £50 Amazon vouchers

The Work

i newspaper
i newspaper "Election" by Atomic London

The i newspaper is promoting its coverage in the lead up to the 8 June general election with portraits of party leaders in guises that represent subjects synonymous with their campaigns.

Vodafone
Vodafone "Mr Interruption" by Ogilvy & Mather London

Actor Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign by Ogilvy & Mather.

More

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Brittaney Kiefer

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Remembering Roger Moore: a director recalls their 'non stop hilarious' shoot
Remembering Roger Moore: a director recalls their 'non stop hilarious' shoot

Theo Delaney

Film director Theo Delaney fondly recalls working on a shoot in Dublin with Sir Roger Moore, who died yesterday.

April's Aerial Awards winner: Cancer Research UK 'The Breath'

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