C4 launches annual £1m giveaway | Sonobi's Bro-bot is a lengthy parody of every marketer's programmatic nightmares

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Campaign 18:05 May 24, 2017

The five things you need to know today Most read Channel 4 launches annual £1m giveaway Maisie McCabe Channel 4 is to introduce a new annual competition offering up £1m in airtime to the best ad campaign idea featuring diversity, after the success of its Superhumans Wanted giveaway last year. Tech Sonobi's Bro-bot is a lengthy parody of every marketer's programmatic nightmares Emily Tan Header bidding ad-tech provider Sonobi has launched a UK-targeted campaign that parodies the bad practices and lack of honesty that are rife in programmatic advertising. Advertising Co-op promotes 100% British meat pledge in £10m brand campaign Omar Oakes Co-op's new £10m brand campaign is centred on a pledge to switch all of its own brand fresh meat to British produce. Marketing Get ready for the era of mixed reality Abi Morrish For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes. Media It's time to transform how we measure media David Wilding The industry needs to take off its blinkers and change the way it judges media planning. By Twitter UK's director of planning. Also in the news Remembering Roger Moore: a director recalls their 'non stop hilarious' shoot Film director Theo Delaney fondly recalls working on a shoot in Dublin with Sir Roger Moore, who died yesterday. Twitter launches DM cards for brands Twitter has launched a customisable Direct Message Card that brands can use to promote and share the bots or other customer experiences they've created, while Snapchat and Instagram have launched stories updates. How to reinvent a brand in an authentic way Fold7's strategy partner, who was behind the recent Carlsberg repositioning, gives her top five tips. Promoted Case study: how publishers can use data to identify new audiences Georganna Simpson FS magazine wanted to find new audiences to grow their online presence. We put them in touch with the audience insights and ad analyst experts Quantcast. Here's how they increased website traffic... Promoted The truth about doctors McCann Health UK doctors express the highest level of frustration with today's professional conditions, but are most optimistic about the potential of technology to improve patient care Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Business Development Manager - £75K £75K basic+commission Morgan Rutherford Associates, London (Central), London (Greater) Strategy Director £80-85K Direct Recruitment, London (Central), London (Greater) Business Director - Creative Advertising Agency £70k - £75k Spectrum 360 Recruitment, London, Central, Soho Copywriter/ Digital Content - Financial Services £36000 - £39000 per annum + great benefits Regan & Dean Recruitment Limited, London Marketing Manager - Creative Solutions to 50k to £50.000 plus benefits The Space Business, London (Central), London (Greater) Marketing Manager for 72Point and OnePoll Competitive 72 Point Ltd, London FASHION MARKETING MANAGER (CONTRACT) Competitive Package + Benefits Mission, London (Central), London (Greater) Account Director Competitive salary + benefits Big Dog, London (Central), London (Greater) Agency Sales Account Manager Competitive salary package with ability to earn 60% of salary in bonus Primesight, W1T 2BU, London Business Director - Client Planning Competitive Package + Benefits MediaCom, Leeds, West Yorkshire

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