Co-creation: Why brands must collaborate to survive | Three trades purple Muppet for 'giraffe-amingo' in new brand campaign | McDonald's CMO: 'we suffered from fake news long before Trump'

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Campaign: Brands May 23, 2017

Brand news and analysis, powered by Marketing Co-creation: Why brands must collaborate to survive Matt Hay The future for brands lies in partnerships that create new value. By Matt Hay, co-founder of co-creation agency Latimer Group and chief executive of co-creation platform Bulbshare. Three trades purple Muppet for 'giraffe-amingo' in new brand campaign Brittaney Kiefer Three has dropped its purple Muppet mascot in favour of an animal hybrid in a new campaign promoting the network's free roaming feature. McDonald's CMO: 'we suffered from fake news long before Trump' Nicola Kemp In an era of fake news and social media driven consumer advocacy, McDonald's has had to open up its brand and marketing efforts in unprecedented ways. How will this patchwork of messaging be remembered? Verra Budimlija Wanting the best of both worlds, DFS goes from bargain sale to quality design and back to bargain sale, writes Verra Budimlija, the chief strategy officer of MEC. Car brands beware: you could be on a collision course to consumer contempt Helen Edwards Could cars be driving towards banking levels of consumer contempt? Virgin Enterprises MD: Make quick decisions and pinpoint your brand's purpose Lisa Thomas Virgin Enterprises' managing director and global head of brand on her approach to work and making a positive difference for customers and employees. Kelly's of Cornwall offers Cornish vocabulary tips in new campaign Simon Gwynn Ice cream brand Kelly's of Cornwall is following last year's groundbreaking TV ad - the first spoken entirely in the Cornish language - with a series of four films offering Cornish vocabulary tips to budding linguists. Labour would put culture secretary on Brexit cabinet committee Simon Gwynn Labour has said it would prioritise the needs of the creative industries if it wins next month's general election, after launching its culture manifesto. Seven key takeaways from Media360 Gideon Spanier Every business needs to be thinking constantly about disrupting itself and being open to new ideas and new partners. Campaign TV: 'transform and unite' are hot topics at Media360 James Page Speakers at Media360 reflect on this year's theme of transform and unite, highlighting safety, diversity and collaboration between agencies. Promoted Teads: brain science at Media360 Eleanor Kahn Teads hosted a hub session at the UK media industry's most important annual conference on 18 May. Here's the low-down from MD, Justin Taylor... Promoted Trust matters more than ever Lucy Barrett, Radiocentre Radio continues to grow because brands and consumers trust it Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Business Development Manager - £75K £75K basic+commission Morgan Rutherford Associates, London (Central), London (Greater) Senior Brand Manager £60000 Per Annum Competitive with Benefits Nigel Wright Recruitment, London Marketing Manager - Creative Solutions to 50k to £50.000 plus benefits The Space Business, London (Central), London (Greater) FASHION MARKETING MANAGER (CONTRACT) Competitive Package + Benefits Mission, London (Central), London (Greater) Account Director Competitive salary + benefits Big Dog, London (Central), London (Greater) Communications and Marketing Director Salary commensurate to experience, plus generous benefits package Tech Partnership, London, SW1H 0BH DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Senior Account Manager 12 month FTC (Maternity leave) £29-32,000 per annum + benefits, pro rata Prophecy Unlimited, Bristol Consultant - Market Intelligence Competitive Three, Maidenhead, Berkshire

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