Havas launches 'fully transparent' programmatic platform | McDonald's CMO: 'we suffered from fake news long before Trump'

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Campaign: Media May 23, 2017

Media news and analysis, powered by Media Week Havas launches 'fully transparent' programmatic platform Gideon Spanier Havas has launched what it claims is a "fully transparent" software platform for clients to "track and monitor" the programmatic ad-buying process "for the first time". McDonald's CMO: 'we suffered from fake news long before Trump' Nicola Kemp In an era of fake news and social media driven consumer advocacy, McDonald's has had to open up its brand and marketing efforts in unprecedented ways. Media agencies more than a 'middleman' thanks to AI: Zenith Faaez Samadi New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand president Vittorio Bonori. Labour would put culture secretary on Brexit cabinet committee Simon Gwynn Labour has said it would prioritise the needs of the creative industries if it wins next month's general election, after launching its culture manifesto. Amazon adds live TV channels to Prime Video service Simon Gwynn Amazon is upping the ante against Netflix and other competitors by introducing the option to subscribe to live TV channels - including ITV, Discovery and Eurosport. Steve Richards: politics is weirder than ever Simon Gwynn Whatever happens in the Brexit negotiations, we're in for a period of continued volatility, Steve Richards, political columnist and host of Rock N Roll Politics, told Media360. Seven key takeaways from Media360 Gideon Spanier Every business needs to be thinking constantly about disrupting itself and being open to new ideas and new partners. Campaign TV: 'transform and unite' are hot topics at Media360 James Page Speakers at Media360 reflect on this year's theme of transform and unite, highlighting safety, diversity and collaboration between agencies. Promoted Case study: how publishers can use data to identify new audiences Georganna Simpson FS magazine wanted to find new audiences to grow their online presence. We put them in touch with the audience insights and ad analyst experts Quantcast. Here's how they increased website traffic... Promoted Context creates cultural moments Karen Stacey, Digital Cinema Media Cinema is a medium like no other: it offers immersion in another world and is a trusted environment where ads are embraced by viewers Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Key Account Manager upto £50K basic+commission Morgan Rutherford Associates, London (Central), London (Greater) Business Development Manager - £75K £75K basic+commission Morgan Rutherford Associates, London (Central), London (Greater) Sales Manager - Media Up to £35,000 + uncapped com + car + bens OTE £48,000 b3-media, West Sussex European Sales Head - mobile location tech £70000 - £75000 per annum + bonus Ultimate Asset, London, West End Account Director- Commercial Partnerships- Music! £60000 - £70000 per annum + commission Ultimate Asset, London Marketing Manager - Creative Solutions to 50k to £50.000 plus benefits The Space Business, London (Central), London (Greater) Social Engagement Manager (Paid Social) Competitive + Bonus + Benefits Havas Group, London (Central), London (Greater) Strategy Director Competitive + Bonus + Benefits Havas Group, London (Central), Social Publicist - Influencer engagement Competitive + Bonus + Benefits Havas Group, London (Greater) Account Manager / Senior Account Manager £competitive, based on experience Four Communications, London

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