Monday 8 May 2017

Labour pledges to ban junk food ads on TV before watershed | Social media according to The Body Coach: Joe Wicks shares his recipe for success | British Airways confirms WPP duties after account win

Campaign: Brands

Campaign: Brands
May 08, 2017
Brand news and analysis, powered by Marketing
Labour pledges to ban junk food ads on TV before watershed
Labour pledges to ban junk food ads on TV before watershed

Simon Gwynn

Labour has announced it will ban the advertising of food high in fat, salt and sugar before the 9pm watershed if the party wins power next month.

Social media according to The Body Coach: Joe Wicks shares his recipe for success
Social media according to The Body Coach: Joe Wicks shares his recipe for success

Gurjit Degun

Joe Wicks has gone from boot-camp fitness instructor to bestselling entrepreneur almost overnight. The millennial heir to Jamie Oliver tells Gurjit Degun how he became a social media sensation quite by accident.

British Airways confirms WPP duties after account win
British Airways confirms WPP duties after account win

Omar Oakes

British Airways has confirmed that it has appointed a WPP team to handle creative, media, social media and paid search for the airline.

Barclays 'goes to war' on fraudsters and scam artists in £10m campaign
Barclays 'goes to war' on fraudsters and scam artists in £10m campaign

Simon Gwynn

Barclays is aiming to close the "digital safety gap" - the growing disconnect between our confidence in digital technology and our ability to use it safely - with its new multi-channel campaign.

Pepsi debacle shows why brands need agencies
Pepsi debacle shows why brands need agencies

Richard Huntington

Pepsi's recent ad debacle laid bare the one key element missing from any in-house creative department

Even Adidas praises Nike for Breaking2 marathon
Even Adidas praises Nike for Breaking2 marathon

Omar Oakes

Nike has drawn plaudits from rival Adidas for its Breaking2 initiative despite the runners involved failing to break the two-hour marathon mark as hoped.

Audi built a moon rover for 'Alien: Covenant' that is actually going to the moon
Audi built a moon rover for 'Alien: Covenant' that is actually going to the moon

Kathryn Luttner

Unlike KFC, the German automaker has a plan for launching its product into space.

Review recap: Airbnb, Alpen
Review recap: Airbnb, Alpen

Staff

Campaign's round-up of accounts up for review across advertising and media.

Disruption: what's the point of it?
Promoted
Disruption: what's the point of it?

Jason Foo, BBD Perfect Storm

Adland needs to disrupt its own thinking and work out how to align brands with beliefs that stand out to discerning consumers

The true power of independence
Promoted
The true power of independence

James Barty, King James

Being genuinely engaged with the work they do is what gives independents their edge


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