Skittles strikes the wrong cord with Mother's Day ad | Will the new M&S brand strategy boost the retailer's fashion and food credentials?

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Campaign 18:05 May 15, 2017

The five things you need to know today Most read Skittles strikes the wrong cord with Mother's Day ad Ad Nut If you haven't seen the US commercial the brand had to pull after complaints, consider yourself lucky and think seriously before you go any further. Tech Snapchat now allows brands to sponsor its World Lens AR feature Emily Tan Snapchat's augmented reality push, World Lens, is now available for brand sponsorship in the UK among several European countries. Advertising Will the new M&S brand strategy boost the retailer's fashion and food credentials? Staff Three brand experts offer their views about "Spend it well", the new campaign from Marks & Spencer. Marketing Dove's body bottles botched the 'real' conversation Gemma Jones Brands must understand that there's often a gap between intended meaning, and how that meaning is received by others. Media No end in sight for TV vs YouTube battle Gideon Spanier Barb accreditation would give YouTube much-needed clout, but measurement is only part of the story. Also in the news Tobacco's unbranding could be a wake-up call for other brands The soon-to-be unbranded tobacco industry is warning that others could suffer a similar fate. Is Ogilvy up for British Airways' creative challenge? As British Airways returns to Ogilvy, it is time for the airline to start investing in its brand again. McLaren boss Zak Brown on the future of Formula 1 Zak Brown, McLaren's executive director and chairman of Motorsport Network, talks to Kate Magee about the future of Formula 1, why US companies are missing a trick and how the sport needs to regain its entertainment appeal. Promoted Case study: how publishers can use data to identify new audiences Georganna Simpson FS magazine wanted to find new audiences to grow their online presence. We put them in touch with the audience insights and ad analyst experts Quantcast. Here's how they increased website traffic... Promoted Music to your brand's ears: how to be a part of this year's MTV European Music Awards Getmemedia Aligning your brand with these iconic Awards provides the perfect environment to reach consumers in huge numbers across all platforms Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Agency Sales Account Manager Competitive salary package with ability to earn 60% of salary in bonus Primesight, W1T 2BU, London International Sales Manager - Media Up to £40,000 + uncapped com (OTE £55,000) /pension/healthcare b3-media, West Sussex Account Director Around £50k + excellent benefits MODA consult, London (Central), London (Greater) Account Director / Senior Account Director £55k - £65k + benefits MODA consult, London (Central), London (Greater) Account Manager (Data) £30 - £40K Direct Recruitment, London (Central), London (Greater) Multimedia Producer £23,000 - £24,000 +benefits - depending on skills and experience Oxford University Press, Oxford Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) FASHION MARKETING MANAGER (CONTRACT) Competitive Package + Benefits Mission, London (Central), London (Greater) Business Director - Client Planning Competitive Package + Benefits MediaCom, Leeds, West Yorkshire DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

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