Monday, 22 May 2017

Meet the new breed of ad agency chiefs | Why your iPhone is killing your creativity

Campaign 18:05

Campaign 18:05
May 22, 2017
The five things you need to know today

Most read
Meet the new breed of ad agency chiefs
Meet the new breed of ad agency chiefs

Jeremy Lee

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Tech
Facebook will permit self-harm to be livestreamed, documents suggest
Facebook will permit self-harm to be livestreamed, documents suggest

Simon Gwynn

The Guardian has obtained a series of leaked documents that outline its rules for what users may and may not post on the social media platform.

Advertising
Why Coke was better than Pepsi at purposeful advertising
Why Coke was better than Pepsi at purposeful advertising

Phil Teer

Phil Teer explains why Coke's plea for perfect harmony was so much more persuasive than Pepsi's decades later.

Marketing
Will Amazon devour brands?
Will Amazon devour brands?

Andy Pemberton

Retail is being eaten alive by Amazon and brands could be next. By Andy Pemberton, the director at Furthr.

Media
Guardian pins hopes on branded content
Guardian pins hopes on branded content

Maisie McCabe

Guardian Labs differs from its rivals thanks to an editorial approach, executive editor Imogen Fox tells Maisie McCabe.

 

Also in the news
Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Media360 audience crowns radio the king of media

In an incredibly tight contest, radio pipped TV to be named the channel most capable of building and amplifying brand fame in the final session of Media360.

Private view: You don't see many ads about wanking (with Chris Clarke and Malcolm Poynton)

DigitasLBi's Chris Clarke and Cheil Worldwide's Malcolm Poynton review ads from Hellmann's, StubHub, Skoda, Alzheimer's Society and Spotify.

Teads: brain science at Media360
Promoted
Teads: brain science at Media360

Eleanor Kahn

Teads hosted a hub session at the UK media industry's most important annual conference on 18 May. Here's the low-down from MD, Justin Taylor...

The true power of independence
Promoted
The true power of independence

James Barty, King James

Being genuinely engaged with the work they do is what gives independents their edge


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