Saturday edition: Your iPhone is killing creativity | Three unveils a 'giraffe-amingo' | Martin Freeman fronts Vodafone ad

 

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Campaign: Agencies May 27, 2017

Three trades purple Muppet for 'giraffe-amingo' in new brand campaign Brittaney Kiefer Three has dropped its purple Muppet mascot in favour of an animal hybrid in a new campaign promoting the network's free roaming feature. Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy Sonoo Singh The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year. Why your iPhone is killing your creativity John Long Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy. Publicis Groupe combines creative, media and PR teams for P&G Emily Tan Publicis Groupe has formed a combined team of people from Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, Publicis Media, and MSL following its win of the consolidated Procter & Gamble UK media account. Remembering Roger Moore: a director recalls their 'non stop hilarious' shoot Theo Delaney Film director Theo Delaney fondly recalls working on a shoot in Dublin with Sir Roger Moore, who died yesterday. How Vodafone is looking for brand love with Martin Freeman ad campaign Sonoo Singh Vodafone top marketers and Ogilvy & Mather's creative chief explain why the brand chose actor Martin Freeman and went back to using a celebrity in its advertising for the first time in over a decade. Corbyn given full Kiss treatment for i newspaper's election campaign Omar Oakes Labour leader Jeremy Corbyn is portrayed in full Kiss makeup as part of the i newspaper's satire of UK political leaders in its general election campaign. Channel 4 launches annual £1m giveaway Maisie McCabe Channel 4 is to introduce a new annual competition offering up £1m in airtime to the best ad campaign idea featuring diversity, after the success of its Superhumans Wanted giveaway last year. Private view: You don't see many ads about wanking (with Chris Clarke and Malcolm Poynton) DigitasLBi's Chris Clarke and Cheil Worldwide's Malcolm Poynton review ads from Hellmann's, StubHub, Skoda, Alzheimer's Society and Spotify. Co-op promotes 100% British meat pledge in £10m brand campaign Omar Oakes Co-op's new £10m brand campaign is centred on a pledge to switch all of its own brand fresh meat to British produce. A&E/DDB and 4Creative win big at British Arrows Brittaney Kiefer Adam & Eve/DDB was crowned Agency of the Year at the British Arrows, while Channel 4's "We're the superhumans" by 4Creative was named Commercial of the Year. Promoted Case study: how content creators can reach new audiences... Georganna Simpson FS magazine wanted to find new audiences to grow their online presence. We put them in touch with the audience insights and ad analyst experts Quantcast. Here's how they increased website traffic... Promoted The truth about doctors McCann Health UK doctors express the highest level of frustration with today's professional conditions, but are most optimistic about the potential of technology to improve patient care Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Operations Director - Hairdryers need not apply £60-70k plus benefits The Jefferson Group, Surrey / Hampshire borders - very close to mainline station Account Manager £30000 - £35000 per annum Twist Recruitment, London, City of London Agency Sales Account Manager Competitive salary package with ability to earn 60% of salary in bonus Primesight, W1T 2BU, London Account Director £50-£60k Eden Marsh, London (Central), London (Greater) Business Director, Video & Social Agency - £75K £70000 - £75000 per annum + Great Agency Benefits Ultimate Asset, London Senior Planner £45 – 65k + bens Direct Recruitment, London (Central), London (Greater) Senior Content Manager Competitive + Benefits Haymarket, Twickenham Senior Digital Strategist Competitive + Benefits Havas Group, London (Central), London (Greater) Business Director Competitive + Bonus + Benefits Havas Group, London (Central), London (Greater) Design Lead/Director Competitive + 30% Bonus + Benefits Mind Gym, London (West), London (Central)

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