Why ads aren't funny anymore | Channel 4 creative chiefs to depart | Ogilvy expands consultancy division

 

View in web browser | Add to safe senders list

Campaign: Agencies May 11, 2017

No laughing matter: Why advertising isn't funny anymore Paul Burke A number of suspects today appear before the court of public opinion charged with crimes against comedy. Who of those taking the stand are guilty of perverting the course of amusing advertising? Paul Burke gives his verdict. Warner Music poaches Channel 4's Allison and Bovill Gideon Spanier Warner Music Group has poached John Allison and Chris Bovill from Channel 4 to head its content studio, The Firepit. The greatest hits of 'beautiful weirdos' Allison and Bovill Brittaney Kiefer Campaign rounds up some of the best work from John Allison and Chris Bovill, who are leaving Channel 4 to head up Warner Music Group's content studio, The Firepit. BT in discussions about digital roster Gurjit Degun BT is speaking to agencies about its digital roster. Ogilvy expands consultancy division with London office Maisie McCabe Ogilvy is bringing its consultancy OgilvyRed to the EMEA region with the launch of a London office. It's time for advertising to face the music in the talent war Claire Beale Bovill and Allison could get a job pretty much anywhere in advertising now. But they don't want a job in advertising. Marketing in an era of selfishness Moray MacLennan M&C Saatchi market research agency The Source conducted a global study exploring the views, attitudes and behaviours of the post-millennial generation. Moray MacLennan shares the key findings from Risk, Realism and Ritalin. A view from Dave Trott: Free money Dave Trott My wife is Chinese so, obviously, all my in-laws are Chinese. Mark Whelan expands remit as part of Havas restructure Gurjit Degun Mark Whelan, chief creative officer at Havas, has had his remit expanded to include media. Promoted The art of the painful idea Thomas Eickhoff, Grabarz & Partner No pain, no gain - brands need to be bold and brave with their ideas The Work TK Maxx "Why would anyone shop at TK Maxx?" by W&K London TK Maxx playfully answers the question of why anyone would shop in its stores in another quirky ad by Wieden & Kennedy London. M&S "Spend it well - food" by Grey London Foodies, rejoice - Marks & Spencer is still making food porn despite a new ad agency and brand campaign released last week. Turkey of the week: Facebook "Tips for spotting fake news" Omar Oakes Omar Oakes felt condescended to by Facebook's press ad that provided tips for spotting fake news stories. Pick of the week: StubHub "Machines" by Goodby Silverstein & Partners Emily Tan Emily Tan is laugh-out-loud delighted with the hyperbolic ad "Machines". More ALSO IN THE NEWS Droga5 wins pitch for Secret Escapes Gemma Charles Secret Escapes has appointed Droga5 London to its global advertising account as the "members-only travel club" seeks to highlight its brand mission to "democratise luxury". Will Cannes winners prove their worth? Maisie McCabe Picking up cheap PR points, rather than affecting the bottom line, risks becoming the new gold standard in an era of budget cuts. Why short-termism is 'crack' for marketers and corrodes effectiveness Emily Tan A distinct shift away from longer-term brand marketing towards the more immediate results of activation marketing is damaging the industry, today's PPA Festival heard. Promoted FutureVision: The art of attraction R/GA Andrew Lam-Po-Tang, Executive Director, Business Transformation, R/GA London, sits down with Rosa Riera, VP of Employer Branding and Social Innovation at Siemens, to discuss some of the challenges the digital age presents, the new dynamics at play in the global workforce, and Siemens's approach to employer branding. Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs New Business Director £65000 - £70000 per annum + OTE £140,000 The Great & The Good, West London, London Account Director £40000 - £50000 per annum The Great & The Good, London Account Director - integrated marcomms agency £40-48k plus benefits The Jefferson Group, Surrey / Hampshire borders - very close to mainline station Strategy Director 100k plus + bens Direct Recruitment, London (Central), London (Greater) Head of Planning Up to £90k DOE air recruitment, London (Central), London (Greater) Managing Director (designate) – Equity Opportunity. Base Salary c65k plus meaninful Equity apjobs.net ltd, Windsor, Berkshire Senior Creative Strategist Competitive Package + Benefits Retail Week, London (Central), London (Greater) Experience Planner / UX Designer Depending on Experience OLIVER Group, Nottingham, Nottinghamshire Creative Artworker Depending on Experience OLIVER Group, London (Central), London (Greater) Brand Journalist - Unilever Competitive + Benefits OLIVER Group, Hamburg (Bundesland) (DE)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000