Monday, 8 May 2017

Has YouTube done enough to allay brand-safety concerns? | BA confirms WPP duties after account win

Campaign: Media

Campaign: Media
May 08, 2017
Media news and analysis, powered by Media Week
Has YouTube done enough to allay brand-safety concerns?
Has YouTube done enough to allay brand-safety concerns?

Gideon Spanier

Despite measures taken by the platform, advertisers must remain 'vigilant and cautious'.

British Airways confirms WPP duties after account win
British Airways confirms WPP duties after account win

Omar Oakes

British Airways has confirmed that it has appointed a WPP team to handle creative, media, social media and paid search for the airline.

Facebook press ads offer tips on how to spot fake news
Facebook press ads offer tips on how to spot fake news

Omar Oakes

Facebook has placed ads in national newspapers today that explain how to spot fake news as part of continuing efforts to address concerns about its role in the spread of false information.

Diary of an agency start-up: Riding the highs and lows of pitching
Diary of an agency start-up: Riding the highs and lows of pitching

Henry Daglish

Henry Daglish, the founder of Bountiful Cow, is writing a diary for Campaign about his media agency start-up and this is his seventh instalment.

Why Harper's moment is now
Why Harper's moment is now

Sonoo Singh

As the glossy turns 150, its editor-in-chief talks to Sonoo Singh about the title's legacy, its future and the sisterhood.

Media iQ launches AI platform for planners
Media iQ launches AI platform for planners

Emily Tan

Ad tech company Media iQ has launched AiQx, a platform it claims is the first programmatic-first, AI-powered platform designed for media planners.

Review recap: Airbnb, Alpen
Review recap: Airbnb, Alpen

Staff

Campaign's round-up of accounts up for review across advertising and media.

The true power of independence
Promoted
The true power of independence

James Barty, King James

Being genuinely engaged with the work they do is what gives independents their edge

The art of the painful idea
Promoted
The art of the painful idea

Thomas Eickhoff, Grabarz & Partner

No pain, no gain - brands need to be bold and brave with their ideas


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