Monday 15 May 2017

Google cracks down on publisher violations | BuzzFeed nabs Twitter exec | Skittles' strange Mother's Day ad

Campaign Breakfast Briefing

Campaign Breakfast Briefing
May 15, 2017
Google's AdSense to crack down more precisely on publisher violations
Google's AdSense to crack down more precisely on publisher violations

Emily Tan

In Google's latest move to assure advertisers of brand safety, it has updated its policies to more precisely target pages that violate AdSense's content rules.

BuzzFeed nabs Twitter's head of product and media tools
BuzzFeed nabs Twitter's head of product and media tools

Emily Tan

Jinen Kamdar, Twitter's head of product and media tools, has left after seven years to join BuzzFeed as its vice-president of product.

McLaren boss Zak Brown on the future of Formula 1
McLaren boss Zak Brown on the future of Formula 1

Kate Magee

Zak Brown, McLaren's executive director, talks to Kate Magee about the future of Formula 1, why US companies are missing a trick and how the sport needs to regain its entertainment appeal.

Skittles strikes the wrong cord with Mother's Day ad
Skittles strikes the wrong cord with Mother's Day ad

Ad Nut

If you haven't seen the US commercial the brand had to pull after complaints, consider yourself lucky and think seriously before you go any further.

Digital Mavericks 2017: Call for entry
Digital Mavericks 2017: Call for entry

Emily Tan

Campaign's Digital Mavericks 2017 celebrates and supports the most innovative women who are leading the way in digital advertising and marketing technology.

Johnson, WPP battle over access to sensitive documents as TBWA is pulled into drama
Johnson, WPP battle over access to sensitive documents as TBWA is pulled into drama

Eleftheria Parpis

The holding company's lawyers seek to keep its internal investigation private while asking to see Johnson's emails about an alleged job offer.

Six things we learned at Campaign Underground
Promoted
Six things we learned at Campaign Underground

Stephen Graves

Find out what happened when a small audience was invited to delve into consumers' subconscious by going underground for an evening of behavioural insights

Growing up in adland: Why we should embrace age diversity
Promoted
Growing up in adland: Why we should embrace age diversity

Lisa Gills

Lisa Gills from DNA Recruit spoke to a talent manager, hiring manager and candidate about their experiences of age diversity in adland.


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