Heineken top marketer: brands do have a role in achieving social change | Diageo hired a motley crew of captains | BT signs programmatic deal with Rubicon Project

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Campaign: Brands May 09, 2017

Brand news and analysis, powered by Marketing Heineken top marketer: brands do have a role in achieving social change Simon Gwynn Heineken has defended the beer brand's recent social experiment, arguing that brands can get involved in politically charged topics as long as they stay humble. Make mine a double Captain Morgan with a dash of Rio: trio of captains star in ad for rum brand Simon Gwynn Diageo has hired a motley crew of captains - sporting, naval and otherwise - to star in the latest ad for Captain Morgan rum. BT signs programmatic deal with Rubicon Project Emily Tan BT has signed on to use Rubicon Project's technology to internally manage its programmatic sales across multiple platforms in both open and private exchange marketplaces. Hire people who are better than you, says Macmillan marketing director Richard Taylor Macmillan Cancer Support's fundraising and marketing director shares some of the advice that has helped to inspire and motivate him throughout his career. How a bus helped Benefit Cosmetics gain a 60% share of the UK's £20m eyebrow product market Emily Tan Even before the launch of its new range of brow products, Benefit Cosmetics owned 50% of the UK's brow-market share and owned the top-two selling products in the category. Know what customers don't want Helen Edwards Knowing what people don't want is more important than you think. Twitter partners with Dunnhumby to woo FMCG brands Omar Oakes Twitter is attempting to boost its transparency with advertisers by partnering with data giant Dunnhumby, to help FMCG brands quantify how spend on its social media platform impacts sales. Amazon launches live music business Omar Oakes Amazon's business reach is set to get even wider as it moves into the live music business by offering Prime Live Events. Oreo invites consumers to dream up newest flavor Kathryn Luttner The #MyOreoCreation Contest asks fans to submit their taste creations via social media for the chance to see their cookie hit shelves nationwide. The high street is in trouble, but marketers have the power to revive it Charles Astwood E-commerce could shut down half our high street stores - so it's time to redefine the town centre, writes ParcelHero's chief marketing officer. The YouTube boycott that wasn't Ilyse Liffreing GM, Verizon, Johnson & Johnson and Walmart continued to advertise on the video platform after promising to boycott, says study. Promoted Learning to win with a lot less Claus Wittenborg, Advance Marketers are overwhelmed with possibilities. How do they choose the right approach? Promoted The importance of being obvious Nicholas Ye, The Secret Little Agency The obvious correlation between creativity and effectiveness should not be overlooked Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Category Manager Competitive basic + bonus, car allowance, pension & benefits Rowse Honey, Flexible Midlands or Central Southern base Qualitative Associate Director/Director - Global level - Full research agency £40000.00 - £45000.00 per annum Elizabeth Norman International, London, City of London / London Database Manager £58K -65K + car allowance + benefits Direct Recruitment, London (Central), London (Greater) Agency Account Manager - Healthcare/Pharmaceutical £30000 - £35000 per annum Regan & Dean Recruitment Limited, London, City of London Sales Account Director- Content Marketing & Native Distribution £50000 - £60000 per annum + competitive commission & benefits Ultimate Asset, London Global Senior Insight Manager | Premium Beer Company £44000 - £61000 per annum + bonus Elizabeth Norman International, Woking, Surrey / London DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Supporter Journey Planning Manager £45,000 per annum. Anthony Nolan, London (North), London (Greater) Marketing Manager £40,000 + 11% bonus and excellent company benefits/perks Center Parcs, Ireland

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