Vivendi to buy Bollore's 60% stake in Havas in €2.3bn swoop | Snap rolls out Max Reach for advertisers in the UK and France

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Campaign: Media May 12, 2017

Media news and analysis, powered by Media Week Vivendi to buy Bollore's 60% stake in Havas in €2.3bn swoop Gideon Spanier Vivendi, the owner of Universal Music and Canal+, is to buy Havas in a long-expected merger that will create an advertising, media content and entertainment giant. Havas-Vivendi deal will 'affect perceptions of media agency neutrality' Emily Tan If the Havas-Vivendi deal goes through, the group's media agency arm will have to make significant effort to convince clients that the agency is not biased towards Vivendi-owned media assets, analysts said. Snap rolls out Max Reach for advertisers in the UK and France Emily Tan Starting today, advertisers in the UK and France will be able to reach every Snapchat user on a given day. Procter & Gamble's media overhaul could be the catalyst to change ad industry Tom Denford No company is watched more closely than Procter & Gamble because it's the world's biggest advertiser, and major change is coming to the way it manages media, Tom Denford says. What clowns can teach marketers about non-verbal communication Sue Unerman Non-verbal communication helps marketers understand what paying audiences want but can't express. Local news brands offer advertisers a trusted platform Craig Nayman Local news brands are a clear alternative to the opacity and uncertainty of blind programmatic buying of digital. By the chairman of Local Media Works. Digital Mavericks 2017: Call for entry Emily Tan Campaign's Digital Mavericks 2017 celebrates and supports the most innovative women who are leading the way in digital advertising and marketing technology. Things we like: Carat's email ban and the Daily Mail's audio paper Staff Carat trials the ban of internal emails on Fridays, and the Daily Mail creates an audio newspaper magazine. Campaign TV: fake news, diversity and Brexit among big topics at PPA Festival James Page Key speakers, including Time Inc UK's chief executive Marcus Rich, discuss some of the biggest topics affecting the UK publishing industry. Wins this week: British Airways, Finish, Rémy Cointreau Staff Campaign's weekly round-up of account moves across advertising and media. Promoted Case study: how publishers can use data to identify new audiences Georganna Simpson FS magazine wanted to find new audiences to grow their online presence. We put them in touch with the audience insights and ad analyst experts Quantcast. Here's how they increased website traffic... Promoted Learning to win with a lot less Claus Wittenborg, Advance Marketers are overwhelmed with possibilities. How do they choose the right approach? Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Finance Director £80,000.00 Morgan Rutherford Associates, London Head of Brand Solutions - Commercial Partnerships- Correction £50000 - £55000 per annum + commission Ultimate Asset, London Programmatic Strategy Lead - Premium Digital Publisher - £60k £60000 per annum + Bonus Ultimate Asset, London Media Sales Manager £45,000 + uncapped com OTE £80,000 b3-media, London Multimedia Producer £23,000 - £24,000 +benefits - depending on skills and experience Oxford University Press, Oxford Senior Digital Communications Manager £41,587 - £45,746 Department for Transport, London Digital Executive- Paid Search £competitive + bonus + benefits Havas Group, Greater Manchester Community Manager - Social up to £25000 dependent on experience Havas Group, London (Central), London (Greater) Project Manager/Coordinator £24-28000 per annum dependant on experience Whitewolf, Leigh On Sea, SS9 - 45 min direct train from London Fenchurch Street Social Media Executive £competitive + bonus + benefits Havas Group, London (Central), London (Greater)

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