M&S profit falls | Co-op promotes British meat pledge | P&G consolidates UK media

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Campaign Breakfast Briefing May 24, 2017

M&S profit down 64% amid spike in costs Emily Tan Profits at Marks & Spencer plummeted to £176.4m last year, due to higher costs from opening new food stores and a drop in clothing sales. Co-op promotes 100% British meat pledge in £10m brand campaign Omar Oakes Co-op's new £10m brand campaign is centred on a pledge to switch all of its own brand fresh meat to British produce. P&G consolidates UK media account into Publicis Media Simon Gwynn Publicis Media Group has retained Procter & Gamble's £210m UK media account, expanding its remit to include all media planning, scheduling and buying. Channel 4 launches annual £1m giveaway Maisie McCabe Channel 4 is to introduce a new annual competition offering up £1m in airtime to the best ad campaign idea featuring disability, after the success of its Superhumans Wanted giveaway last year. Sonobi's Bro-bot is a lengthy parody of every marketer's programmatic nightmares Emily Tan Header bidding ad-tech provider Sonobi has launched a UK-targeted campaign that parodies the bad practices and lack of honesty that are rife in programmatic advertising. Twitter launches DM cards for brands Emily Tan Twitter has launched a customisable Direct Message Card that brands can use to promote and share the bots or other customer experiences they've created, while Snapchat and Instagram have launched stories updates. Are you a woman or non-white creative? Airbnb wants to meet you at Cannes Ilyse Liffreing The brand is on a mission to expand the diversity of its creative team. Booze ads featuring internet memes banned for trivialising alcoholism Simon Gwynn Drink Doctor, which bills itself as "Manchester's cheapest late night alcoholic beverage delivery service", has been rapped by the ads watchdog over four Facebook posts that presented drinking irresponsibly. How Criteo's new bidder increased Telegraph's programmatic income by 69% Emily Tan Criteo has launched a new header bidding solution that connects publisher inventory to the platform's 15,000 clients. Promoted A lasting legacy in a changing landscape Sam Finlay, Time Inc. UK While heritage is clearly something to be proud of, businesses must evolve if they want to inspire people. Promoted Context creates cultural moments Karen Stacey, Digital Cinema Media Cinema is a medium like no other: it offers immersion in another world and is a trusted environment where ads are embraced by viewers Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Business Development Manager - £75K £75K basic+commission Morgan Rutherford Associates, London (Central), London (Greater) Strategy Director £80-85K Direct Recruitment, London (Central), London (Greater) Business Director - Creative Advertising Agency £70k - £75k Spectrum 360 Recruitment, London, Central, Soho Copywriter/ Digital Content - Financial Services £36000 - £39000 per annum + great benefits Regan & Dean Recruitment Limited, London Marketing Manager - Creative Solutions to 50k to £50.000 plus benefits The Space Business, London (Central), London (Greater) FASHION MARKETING MANAGER (CONTRACT) Competitive Package + Benefits Mission, London (Central), London (Greater) Account Director Competitive salary + benefits Big Dog, London (Central), London (Greater) Agency Sales Account Manager Competitive salary package with ability to earn 60% of salary in bonus Primesight, W1T 2BU, London Business Director - Client Planning Competitive Package + Benefits MediaCom, Leeds, West Yorkshire DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)

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