Why ads aren't funny anymore | Social media tips from The Body Coach | The truth about youth

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Campaign Sunday Supplement May 14, 2017

In-depth reads from across Campaign, covering brands, agencies and media No laughing matter: Why advertising isn't funny anymore Paul Burke A number of suspects today appear before the court of public opinion charged with crimes against comedy. Who of those taking the stand are guilty of perverting the course of amusing advertising? Paul Burke gives his verdict. Social media according to The Body Coach: Joe Wicks shares his recipe for success Gurjit Degun Joe Wicks has gone from boot-camp fitness instructor to bestselling entrepreneur almost overnight. The millennial heir to Jamie Oliver tells Gurjit Degun how he became a social media sensation quite by accident. The truth about youth Sonoo Singh 'Digital natives' have evolved into 'accessibility natives' who expect to be able to reach what they want, when they want. Sonoo Singh unpicks the impact of life stage on their media habits. Three influencers and 'accessibility natives' talk to Campaign IQ about how they consume media. Marketing in an era of selfishness Moray MacLennan M&C Saatchi market research agency The Source conducted a global study exploring the views, attitudes and behaviours of the post-millennial generation. Moray MacLennan shares the key findings from Risk, Realism and Ritalin. It's time for advertising to face the music in the talent war Claire Beale Bovill and Allison could get a job pretty much anywhere in advertising now. But they don't want a job in advertising. A view from Dave Trott: Free money Dave Trott My wife is Chinese so, obviously, all my in-laws are Chinese. A love letter to England's creativity Joaquin Mollá There is no better place to open an office than where the most inspiring work comes from - be it pop music or thought-provoking art. Adland needs to take a magic leap into entertainment Mel Exon Forget slow, incremental progress. Sometimes a huge change is exactly what the industry needs. And the answer lies in entertainment. Promoted FutureVision: Disrupting the workplace R/GA Imagine an office teeming with robots, a bunch of artificially intelligent proxies running with, expanding on, and executing our brilliant ideas, aiding us with tasks best left to mechanical hands and data-crunching supercomputers... Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Publisher £65K - £70K Pro Rata Socket Creative, London (Central), Senior Planner £45 – 65k + bens Direct Recruitment, London (Central), London (Greater) Qualitative Associate Director/Director - Global level - Full research agency £40000.00 - £45000.00 per annum Elizabeth Norman International, London, City of London / London Brand Manager £50-60K Direct Recruitment, London (Central), London (Greater) Agency Account Manager - Healthcare/Pharmaceutical £30000 - £35000 per annum Regan & Dean Recruitment Limited, London, City of London Head of Enterprise Sales - European Markets - Salary £70k + 50% £70000 per annum + Bonus Ultimate Asset, London Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) FASHION MARKETING MANAGER (CONTRACT) Competitive Package + Benefits Mission, London (Central), London (Greater) Multimedia Producer £23,000 - £24,000 +benefits - depending on skills and experience Oxford University Press, Oxford Business Director - Client Planning Competitive Package + Benefits MediaCom, Leeds, West Yorkshire

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