Consulting or IT giant to buy big six ad group 'within next five years' | Nothing's gone wrong with CEO search, ITV tells shareholders

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Campaign 18:05 May 10, 2017

The five things you need to know today Most read Consulting or IT giant to buy big six ad group 'within next five years' Gideon Spanier One or more of the "big six" advertising groups will be bought by a consulting or IT giant "within the next five years", a leading M&A adviser has forecast. Tech The truth about youth Sonoo Singh 'Digital natives' have evolved into 'accessibility natives' who expect to be able to reach what they want, when they want. Sonoo Singh unpicks the impact of life stage on their media habits. Three influencers and 'accessibility natives' talk to Campaign IQ about how they consume media. Advertising Protein World's Khloe Kardashian ad escapes ban Omar Oakes Protein World's provocative ad featuring reality TV personality Khloe Kardashian has escaped censure despite over a dozen complaints that it promoted an unhealthy approach to dieting. Marketing Why short-termism is 'crack' for marketers and corrodes effectiveness Emily Tan A distinct shift away from longer-term brand marketing towards the more immediate results of activation marketing is damaging the industry, today's PPA Festival heard. Media Nothing's gone wrong with CEO search, ITV tells shareholders Gideon Spanier The Grim Reaper stood outside ITV's annual meeting to greet shareholders, which seemed harsh even on a day when the broadcaster said it was facing a 9% drop in ad revenues in the first half of the year. Also in the news Movers and shakers: ITV, M&S, TSB, Initiative, Dentsu Aegis Network, and more Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. River Island picks MG OMD to advance new brand strategy River Island, the high-street clothes retailer, has appointed Manning Gottlieb OMD to handle its £4m UK media account as the brand evolves its brand strategy to inspire shoppers' personal choice. Dove's body-shaped bottles backfire The Unilever brand celebrated body diversity with limited edition packaging, but many consumers were insulted, not inspired, by the "Real Beauty" message. Promoted How we built an agency using guanxi Andy Berkenfield, Duncan Channon Building solid relationships through genuine collaboration is the key to success Promoted Mexican start-ups and the PR agency hook-up Jaspar Eyears, Another Company Mexico is chock full of start-ups eyeing a high-growth route to profitability and they are turning to PR agencies to be a conduit Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Publisher £65K - £70K Pro Rata Socket Creative, London (Central), Senior Planner £45 – 65k + bens Direct Recruitment, London (Central), London (Greater) Qualitative Associate Director/Director - Global level - Full research agency £40000.00 - £45000.00 per annum Elizabeth Norman International, London, City of London / London Brand Manager £50-60K Direct Recruitment, London (Central), London (Greater) Agency Account Manager - Healthcare/Pharmaceutical £30000 - £35000 per annum Regan & Dean Recruitment Limited, London, City of London Head of Enterprise Sales - European Markets - Salary £70k + 50% £70000 per annum + Bonus Ultimate Asset, London Business Director - Client Planning Competitive Package + Benefits MediaCom, Leeds, West Yorkshire DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Supporter Journey Planning Manager £45,000 per annum. Anthony Nolan, London (North), London (Greater)

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