M&S cuts marketing spend as pretax profit slides 64% | Get ready for the era of mixed reality | Co-op promotes 100% British meat pledge in £10m brand campaign

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Campaign: Brands May 24, 2017

Brand news and analysis, powered by Marketing M&S cuts marketing spend as pretax profit slides 64% Emily Tan Profits at Marks & Spencer plummeted 63.9% to £176.4m last year, due to higher costs from opening new food stores and a drop in clothing sales, as the retailer cut marketing spend by 13%. Get ready for the era of mixed reality Abi Morrish For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes. Co-op promotes 100% British meat pledge in £10m brand campaign Omar Oakes Co-op's new £10m brand campaign is centred on a pledge to switch all of its own brand fresh meat to British produce. How to reinvent a brand in an authentic way Yelena Gaufman Fold7's strategy partner, who was behind the recent Carlsberg repositioning, gives her top five tips. Booze ads featuring internet memes banned for trivialising alcoholism Simon Gwynn Drink Doctor, which bills itself as "Manchester's cheapest late night alcoholic beverage delivery service", has been rapped by the ads watchdog over four Facebook posts that presented drinking irresponsibly. Are you a woman or non-white creative? Airbnb wants to meet you at Cannes Ilyse Liffreing The brand is on a mission to expand the diversity of its creative team. Retro reinvigorated: the old tech enjoying a new lease of life Mark Melling I can't exactly pinpoint when it was, but certainly sometime between binge-watching Stranger Things and reading about Bananarama's reunion tour, I realised something I never before thought possible: the 80s are cool again, says Mark Melling, senior director of video and branded content, AOL UK. Sonobi's Bro-bot is a lengthy parody of every marketer's programmatic nightmares Emily Tan Header bidding ad-tech provider Sonobi has launched a UK-targeted campaign that parodies the bad practices and lack of honesty that are rife in programmatic advertising. Twitter launches DM cards for brands Emily Tan Twitter has launched a customisable Direct Message Card that brands can use to promote and share the bots or other customer experiences they've created, while Snapchat and Instagram have launched stories updates. How we can end the unfunny in advertising Joe Wade There are massive opportunities to be funny in advertising, explains the MD and co-founder of Don't Panic. Campaign TV: behind the scenes of Kelly's of Cornwall's new campaign James Page The ice-cream brand partner up with Isobel once again after the tremendous success of last year's TV ad revolving around the Cornish language. Movers and shakers: Twitter, Condé Nast, Carrs Foods, Group M, Y&R London and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted The truth about doctors McCann Health UK doctors express the highest level of frustration with today's professional conditions, but are most optimistic about the potential of technology to improve patient care Promoted The Thinkboxes: March/April 2017 Thinkbox Which TV ads made the shortlist this month, taking a leap into the unknown? Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Business Development Manager - £75K £75K basic+commission Morgan Rutherford Associates, London (Central), London (Greater) Senior Brand Manager £60000 Per Annum Competitive with Benefits Nigel Wright Recruitment, London Marketing Manager - Creative Solutions to 50k to £50.000 plus benefits The Space Business, London (Central), London (Greater) FASHION MARKETING MANAGER (CONTRACT) Competitive Package + Benefits Mission, London (Central), London (Greater) Account Director Competitive salary + benefits Big Dog, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Senior Account Manager 12 month FTC (Maternity leave) £29-32,000 per annum + benefits, pro rata Prophecy Unlimited, Bristol Consultant - Market Intelligence Competitive Three, Maidenhead, Berkshire Head of - Trading Planning Competitive Three, Maidenhead, Berkshire

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