Get ready for the era of mixed reality | P&G consolidates UK media account into Publicis Media

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Campaign: Media May 24, 2017

Media news and analysis, powered by Media Week Get ready for the era of mixed reality Abi Morrish For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes. P&G consolidates UK media account into Publicis Media Simon Gwynn Publicis Media Group has retained Procter & Gamble's £210m UK media account, expanding its remit to include all media planning, scheduling and buying. Channel 4 launches annual £1m giveaway Maisie McCabe Channel 4 is to introduce a new annual competition offering up £1m in airtime to the best ad campaign idea featuring diversity, after the success of its Superhumans Wanted giveaway last year. It's time to transform how we measure media David Wilding The industry needs to take off its blinkers and change the way it judges media planning. By Twitter UK's director of planning. How Criteo's new bidder increased Telegraph's programmatic income by 69% Emily Tan Criteo has launched a new header bidding solution that connects publisher inventory to the platform's 15,000 clients. Google uses AI to offer free cross-channel, multi-platform attribution tools on analytics Emily Tan Google has launched a new product that it claims will measure the impact of marketing across devices and channels. Twitter launches DM cards for brands Emily Tan Twitter has launched a customisable Direct Message Card that brands can use to promote and share the bots or other customer experiences they've created, while Snapchat and Instagram have launched stories updates. My Media Week: Tracy De Groose, Dentsu Aegis Network Tracy De Groose Nurturing young talent, feeding her 'inner creative' and a pint in her pub keep Tracy De Groose busy. The three Ts: the key behind the radio breakfast show Abby Carvosso How can advertisers capitalise on this deep and meaningful relationship, asks the group MD, advertising, at Bauer Media. Entries open for Media Week 30 Under 30 2017 Gideon Spanier Entries have opened for the Media Week 30 under 30 2017. Movers and shakers: Twitter, Condé Nast, Carrs Foods, Group M, Y&R London and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted The Thinkboxes: March/April 2017 Thinkbox Which TV ads made the shortlist this month, taking a leap into the unknown? Promoted April's Aerial Awards winner: Cancer Research UK 'The Breath' Radiocentre Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Key Account Manager upto £40K basic+commission Morgan Rutherford Associates, London (Central), London (Greater) Business Development Manager - £75K £75K basic+commission Morgan Rutherford Associates, London (Central), London (Greater) Sales Manager - Media Up to £35,000 + uncapped com + car + bens OTE £48,000 b3-media, West Sussex European Sales Head - mobile location tech £70000 - £75000 per annum + bonus Ultimate Asset, London, West End Marketing Manager - Creative Solutions to 50k to £50.000 plus benefits The Space Business, London (Central), London (Greater) Social Engagement Manager (Paid Social) Competitive + Bonus + Benefits Havas Group, London (Central), London (Greater) Strategy Director Competitive + Bonus + Benefits Havas Group, London (Central), Social Publicist - Influencer engagement Competitive + Bonus + Benefits Havas Group, London (Greater) Account Manager / Senior Account Manager £competitive, based on experience Four Communications, London Digital Executive- Paid Search £competitive + bonus + benefits Havas Group, Greater Manchester

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