Battle stories from the campaign trail | Why Coke was better than Pepsi at purposeful advertising

 

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Campaign: Agencies May 22, 2017

Snap election fever: Three political campaigners share their battle stories Laura Muse When you're working on a political campaign ahead of a snap general election, the stakes are high and time is brutally short, Laura Muse writes. Why Coke was better than Pepsi at purposeful advertising Phil Teer Phil Teer explains why Coke's plea for perfect harmony was so much more persuasive than Pepsi's decades later. Meet the new breed of ad agency chiefs Jeremy Lee A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee. Why your iPhone is killing your creativity John Long Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy. Private view: You don't see many ads about wanking (with Chris Clarke and Malcolm Poynton) DigitasLBi's Chris Clarke and Cheil Worldwide's Malcolm Poynton review ads from Hellmann's, StubHub, Skoda, Alzheimer's Society and Spotify. Huntington, Ralston-Good and Leonard trade theories on marrying art and science in advertising Simon Gwynn Science has enormous potential for advertising, but at what point does it detract from human intelligence and insight? Review recap: KFC, Peroni Staff Campaign's weekly round-up of accounts that are up for review across advertising and media. Mindshare integrates FAST concept globally Matthew Miller Mindshare has announced that it will incorporate its FAST (Future Adaptive Specialist Team) concept into the "heart of the agency" on a global basis. Promoted Trust matters more than ever Lucy Barrett, Radiocentre Radio continues to grow because brands and consumers trust it The Work Sainsbury's "Messy hands" by Wieden & Kennedy London Sainsbury's is diving into summer by celebrating the uninhibited pleasures of eating. More TRENDING Volvo's Cannes Lions champion 'Life Paint' film banned for being misleading Simon Gwynn Volvo ad "Life Paint", which scooped a double Grand Prix for creative agency Grey London at Cannes Lions in 2015, has been banned for giving a misleading impression of the titular road safety product. Why McDonald's bereavement ad got it right Kevin Chesters As someone who lost his dad when he was young, Ogilvy's Kevin Chesters believes the ad that McDonald's pulled was brave and socially relevant. Promoted Context creates cultural moments Karen Stacey, Digital Cinema Media Cinema is a medium like no other: it offers immersion in another world and is a trusted environment where ads are embraced by viewers Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Operations Director - Hairdryers need not apply £60-70k plus benefits The Jefferson Group, Surrey / Hampshire borders - very close to mainline station Agency Sales Account Manager Competitive salary package with ability to earn 60% of salary in bonus Primesight, W1T 2BU, London Business Development Manager £30-35k + 50K OTE £30-35k plus 50k OTE The Jefferson Group, Central London Account Director £50-£60k Eden Marsh, London (Central), London (Greater) Business Director, Video & Social Agency - £75K £70000 - £75000 per annum + Great Agency Benefits Ultimate Asset, London Senior Planner £45 – 65k + bens Direct Recruitment, London (Central), London (Greater) Design Lead/Director Competitive + 30% Bonus + Benefits Mind Gym, London (West), London (Central) Senior Creative Artworker DOE OLIVER Group, London (Central), London (Greater) Design Team Lead - 3 Month FTC DOE OLIVER Group, City of Bristol Digital Content Creator £25,260 - £31,680 inc. London weighting £3,700 per annum pro rata Friends of the Earth, London

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