Vivendi to buy Bollore's 60% stake in Havas | 5 tips from Lego for a successful launch

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Campaign 18:05 May 12, 2017

The five things you need to know today Most read Vivendi to buy Bollore's 60% stake in Havas in €2.3bn swoop Gideon Spanier Vivendi, the owner of Universal Music and Canal+, is to buy Havas in a long-expected merger that will create an advertising, media content and entertainment giant. Tech Snap rolls out Max Reach for advertisers in the UK and France Emily Tan Starting today, advertisers in the UK and France will be able to reach every Snapchat user on a given day. Advertising Green Party's election ad lampoons 90s board game where cheating wins Omar Oakes The Green Party has launched another satirical political ad that lampoons its major rivals, this time with a sinister parody of a 1990s spot for a board game. Marketing Lego's five tips for a successful launch Simon Gwynn Launching a brand or product is an increasingly complex, challenging task for a marketer, but observing certain principles can help to maximise the chances of success, according to Lego's global marketing director, digital. Media Procter & Gamble's media overhaul could be the catalyst to change ad industry Tom Denford No company is watched more closely than Procter & Gamble because it's the world's biggest advertiser, and major change is coming to the way it manages media, Tom Denford says. Also in the news BBH's chief strategy officer smashes pitches with a little help from her armoury of shoes Alison Hoad's secret work weapon is her "shoedrobe". Nigella explores perfect cuppa in McCann's debut Typhoo ad Typhoo has seized on the British penchant for fussing over how to make the perfect cup of tea in its first campaign by McCann Manchester. Ask Bullmore: Is it time to move on from my marketing job? Campaign's agony uncle Jeremy Bullmore has some advice for a head marketer who works for one of the UK's favourite brands. Promoted Six things we learned at Campaign Underground Stephen Graves Find out what happened when a small audience was invited to delve into consumers' subconscious by going underground for an evening of behavioural insights Promoted The one medium you can create, captivate and control Edward Craig When it comes to impact and experience, cinema is an unmatched platform. Here's why... Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Publisher £65K - £70K Pro Rata Socket Creative, London (Central), Senior Planner £45 – 65k + bens Direct Recruitment, London (Central), London (Greater) Qualitative Associate Director/Director - Global level - Full research agency £40000.00 - £45000.00 per annum Elizabeth Norman International, London, City of London / London Brand Manager £50-60K Direct Recruitment, London (Central), London (Greater) Agency Account Manager - Healthcare/Pharmaceutical £30000 - £35000 per annum Regan & Dean Recruitment Limited, London, City of London Head of Enterprise Sales - European Markets - Salary £70k + 50% £70000 per annum + Bonus Ultimate Asset, London Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) FASHION MARKETING MANAGER (CONTRACT) Competitive Package + Benefits Mission, London (Central), London (Greater) Multimedia Producer £23,000 - £24,000 +benefits - depending on skills and experience Oxford University Press, Oxford Business Director - Client Planning Competitive Package + Benefits MediaCom, Leeds, West Yorkshire

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