C4 says 'pop your voting cherry' | Guinness and R/GA's VR experience | BBC to livestream election specials on Twitter

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Campaign 18:05 May 30, 2017

The five things you need to know today Most read Channel 4 calls on young adults to 'pop your voting cherry' in innuendo-laden election ad Simon Gwynn Channel 4 has teamed up with The Thick Of It creator Armando Iannucci in a campaign to encourage young voters to turn out on 8 June. Tech How Guinness and R/GA made a VR tasting experience for all five senses Brittaney Kiefer The creative team behind Guinness' VR beer tasting explains how they made the campaign launching across Tesco stores in the UK. Advertising 'Can't Be Arsed' political party ad highlights election apathy Omar Oakes Forever Beta has poked fun at politically apathetic young people in a faux political broadcast on behalf of the "Can't Be Arsed Party". Marketing Marketers set to accelerate spend on experiential Simon Gwynn More than half of chief marketers will spend at least a fifth of their budget on experiential in the near future, a new study shows - compared to less than a third who do so now. Media BBC to livestream five #GE2017 specials on Twitter The BBC will livestream five election specials on Twitter, a first for both channels. Also in the news What has been the transformational moment in your career? Industry figures look back on getting entrepreneurial with new friends, secret meetings and epiphanies on mountains. Publicis' new P&G unit looks like a return to a full-service model For both P&G and Publicis Communications the creation of a single dedicated unit makes sense, but emotionally, it might be something rather different. It was the ad wot won it: three media moments that swung the vote In this election year, three observers of the political scene recall their favourite media moments that swung the vote. Promoted FutureVision: The new employee experience R/GA To help organisations adapt to changes in the workplace and shifts in employee expectations, R/GA developed the Candidate/Employee Experience Loop to demonstrate the optimal employee journey, from researching potential employers to offboarding from the company... Promoted Trust matters more than ever Lucy Barrett, Radiocentre Radio continues to grow because brands and consumers trust it Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Senior Account Director 50-60k Direct Recruitment, London (Central), London (Greater) Client Development Director £80-£100K +share scheme + exec package You Search and Select, London (Central), London (Greater) Strategy Director £80-85K Direct Recruitment, London (Central), London (Greater) Creative Enterprise Centre Project Manager £39,502 p.a. (incl. L.W.A.) 3 year fixed term University of Westminster, London (Greater) Proposition Marketing Manager - Financial Services £50000 - £54000 per annum Regan & Dean Recruitment Limited, London Account Director Around £50k + excellent benefits MODA consult, London (Central), London (Greater) Senior Marketing Manager Salary £41,587-£45,746 Department for Transport, London (Central), London (Greater) Marketing Manager for 72Point and OnePoll Competitive 72 Point Ltd, London FASHION MARKETING MANAGER (CONTRACT) Competitive Package + Benefits Mission, London (Central), London (Greater) Account Director Competitive salary + benefits Big Dog, London (Central), London (Greater)

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