Feisty news brands on the side of democracy | MailOnline expands brand video player to mobile

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Campaign: Media May 09, 2017

Media news and analysis, powered by Media Week Feisty news brands on the side of democracy Vanessa Clifford Being able to speak to different people with different views sets papers apart at election time, Vanessa Clifford writes. MailOnline expands brand video player to mobile Omar Oakes MailOnline is expanding its recently-launched sponsored video player to mobile as it hopes to woo advertisers with a new viewability guarantee and cheaper rate. PPA and CAP director wins race to contest marginal seat for Tories Sam Burne James PPA director of external affairs Owen Meredith has been confirmed as the Conservative Party's candidate for the marginal seat of Newcastle under Lyme in the upcoming general election. Twitter partners with Dunnhumby to woo FMCG brands Omar Oakes Twitter is attempting to boost its transparency with advertisers by partnering with data giant Dunnhumby, to help FMCG brands quantify how spend on its social media platform impacts sales. BT signs programmatic deal with Rubicon Project Emily Tan BT has signed on to use Rubicon Project's technology to internally manage its programmatic sales across multiple platforms in both open and private exchange marketplaces. Facebook hires political strategists to help parties reach voters Omar Oakes Facebook has hired former Conservative and Labour political strategists as the parties aim to increase online adspend in the run-up to next month's general election. The YouTube boycott that wasn't Ilyse Liffreing GM, Verizon, Johnson & Johnson and Walmart continued to advertise on the video platform after promising to boycott, says study. ITV's gory John Hurt obit breached broadcast rules Omar Oakes ITV News breached Ofcom's broadcasting rules after showing gory movie footage of the movie Alien during an obituary for the actor John Hurt that aired on a Saturday morning. Promoted Mexican start-ups and the PR agency hook-up Jaspar Eyears, Another Company Mexico is chock full of start-ups eyeing a high-growth route to profitability and they are turning to PR agencies to be a conduit Promoted How we built an agency using guanxi Andy Berkenfield, Duncan Channon Building solid relationships through genuine collaboration is the key to success Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Finance Director £80,000.00 Morgan Rutherford Associates, London Head of Brand Solutions - Commercial Partnerships- Correction £50000 - £55000 per annum + commission Ultimate Asset, London Programmatic Strategy Lead - Premium Digital Publisher - £60k £60000 per annum + Bonus Ultimate Asset, London Media Sales Manager £45,000 + uncapped com OTE £80,000 b3-media, London Multimedia Producer £23,000 - £24,000 +benefits - depending on skills and experience Oxford University Press, Oxford Senior Digital Communications Manager £41,587 - £45,746 Department for Transport, London Digital Executive- Paid Search £competitive + bonus + benefits Havas Group, Greater Manchester Community Manager - Social up to £25000 dependent on experience Havas Group, London (Central), London (Greater) Project Manager/Coordinator £24-28000 per annum dependant on experience Whitewolf, Leigh On Sea, SS9 - 45 min direct train from London Fenchurch Street Social Media Executive £competitive + bonus + benefits Havas Group, London (Central), London (Greater)

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